What you must do first is create a referral programme page on your website. On that page you should include a bit about what the referral programme involves, how it works and how much money the referrers can make for sending you paying clients.
When you begin your business you will have to make a choice whether you are going to target short term black hat SEO tactics or are you going to climb the more difficult, business building model which focuses on white hat strategies?
I spoke at local places and those have gotten me a ton of leads and clients, I believe I e-mailed you about that once. Speaking is definitely the best thing to get business, build credibility, and networking. I’ve never been to and SEO conference, but I can imagine how a non-SEO conference would be better to get leads.
Consultants in SEO and marketing in general have seen a huge uptick in job openings in the past few years. An October study by CNNMoney and PayScale.com place marketing consultants, which include SEO specialists, as the second-best positions in the U.S. based on pay and industry growth. According to the survey, they comprise more than 282,000 jobs with a 41.2 percent growth rate over the past 10 years.
Starting your own business is a thrill. It’s liberating. However, in order for it to work, you must approach it with the same rigor and planning you do with your search marketing campaigns. Keep in mind you’re swapping one boss for many bosses.
I have done most of these mistakes in the past, so I can definitely relate to you. Now, in my second start up I hope to avoid the vast majority of them. The single most important advice: learn to fire your clients or never get them onboard at the first place.
When you are considering the different aspects of SEO remember it’s an integrated framework that uses a high end content strategy to establish your authority; social networks will gain traction for your promotion with smart implementation; and focus on earning those links to build long-term equity with your readers and search engines.
In my experience, a lot of what you said is true. It helps to start off working somewhere else and than slowly transiting out… However, it’s always going to be scary when you finally make the switch, but I’m very happy I did. The risks, challenges, and rewards of owning a company is a lot more fulfilling then working for someone else. If you want, you can read my story about starting an SEO company
The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL.
5. Understand social media marketing. Websites like Facebook, Twitter, Pinterest, and Google+ have become extremely popular for all web businesses. If you can incorporate social media marketing with your SEO, you can not only charge more but you can also deliver better results.
This acts as a big number that they now have in their head and hopefully if you convince them well enough, they won’t want to drop any of the keywords you have proposed and will sign up to have you optimise their site for all of them.
Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. For example, Adobe Reader ranks number one for the keywords click here because so many websites linked to it using the anchor text click here to download Adobe Reader.
Sounds like you need some guidance on how to create quality content. Well, to be honest, it’s simple. Just make sure you are providing value and are an educational resource to your niche. Create context within your links to avoid being seen as spam. When you do things naturally and write from experience, it shows. Focus less on the ends and more on the means.
Naturally, not everybody is good with business. You may have a degree in marketing or lots of experience in this domain, but you will still need some skills in order to run your own business. Take courses on tax preparation, finance, bookkeeping, business plan writing and any other topic that you don’t master. In this way, you will have a couple of advantages when you will start up the business.
However, you can stand out from the crowd by branding either yourself or your company. Another way to stand out is by proving your professionalism and competence to existing clients; while encouraging them to tell others about you.
The starting point for any SEO toolkit should be: Majestic, Ahrefs, LinkRisk, Open Site Explorer and SEMRush. These tools will stand you in good stead and will allow you to effectively analyze and rank client’s and competitor’s sites.
1. “Create your own website.” This is crucial because if you don’t even have a website, how are you going to convince people that you know anything about the Internet? Don’t get too caught up in this part though – just include your email address and phone number so people can reach you. That should about do it. (Oh, also: Add a blog and blog a lot about SEO and make sure all your posts are optimized. Easy, right?)