My work for STDcheck’s website, started wheen the site’s SEO was in the very beginning stages and, while there were quantifiable results in those early days, I’m still coming up with new strategies two years later.
Creating bonds and legal notice are the most important in any business nowadays, but in online business, it’s even important. It might be tough if you are starting a company with your friends or relatives etc.
When you’re thinking of starting an SEO business you need to correctly value your own time and your capabilities and be sure to leave “margin” that will account for any time that you end up spending during meetings.
Go to Meetup.com and search for a list of local events relevant to your industry. Find those that have websites and contact them about sponsorship (most of the time you’ll only need to put on a lunch for them). If they accept, you’ll get a link from their website (local to you) and their Meetup.com page (highly authoritative, local link). Here’s an example.
You can use a tool like Bright Local to check out any existing citations you have and then update them so that they’re all consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.
These can be hard to estimate, so calculate a best case scenario, a worst case scenario, and something in the middle. This gives you a range to think about, and how you might deal with various outcomes should they arise.
Many of us in the industry are fighting to legitimize what we do. So when someone says “Hey, I have no experience and have no clue what I’m doing, but I’m just going to jump in and start an SEO business anyway,” we’re understandably wary of encouraging anyone to jump in and make that job even harder for us.
The smartest thing to do would be to starting whittling down your household bills now and start slowly building your business. Keep your day job and work at night, you’d be working 15 hour days if you started from scratch anyway so why not do it now but get paid (with benefits) for your time?
If you have no knowledge on the subject, it may be worth it to outsource and find an SEO expert to help your business. If you have some background and are eager to learn more, below we’ve highlighted a few online resources that can help you gain a better understanding of how to use SEO to impact your business for the better. [Read related story: 5 Ways to Increase Your SEO Ranking]
It’s not just press releases. It’s interviews, it’s getting your employees to link to deep pages from their Google+ profiles, and it’s drawing attention to the deep functionality of the site so that bloggers and other folks will link to them and discuss them.
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
The SEO approach for smaller businesses needs to be about a lot more than just SEO, it needs to be more about SEM – with strong emphasis on the “M” (arketing) in order to avoid the fate outlined in the link above. Google looks deficient if people can’t find the big brand names, but few will notice if a small, generic operator falls out of the index as another relative unknown will take their place.