The first and foremost thing in this business is to learn search engine optimization from basics. As you all know SEO is an “ever-changing topic”, where “Google” always makes tough for SEOs by releasing algorithm updates so, you have to learn new tactics and master SEO.
Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings (see below):
I know this goes without saying… the best clients you will ever get as an agency is from previous customers, friends, or even family members. When someone refers to you, chances of you closing that deal are really high.
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
“SEO is a cumulative process. If you start now, by the time your competitors catch on they’ll already be months or years behind you. And they’ll have to spend thousands to catch up. On the other hand, if you wait…it could be you playing a desperate game of catch-up” – This statement, for me, sums up why the potential client NEEDS to be buying the SEO services you are offering. It instils the urgency to get moving on it quick, plants the seed of fear about their competitors getting the jump on them and the possibility of it costing them even more money in future to try and get on an even keel with their competitors again.
E.g., I remember a project – the client had some money to spend (a government agency) and had some very vague idea. There was no clearly defined scope with clearly set expectations of deliverables. I took it. Man, it backfired. It turned out there were several other people in the picture, “stakeholders” as they would call them in my field, and they all had strong and loud ideas for what they wanted to be done, and there was no consensus. I ended up spending endless facilitating endless discussions with them of what should be done etc etc etc, all of which after the contract was already in place. The end result: I spent ridiculous amounts of time, nobody was happy, the amount of money was small and totally not worth it, and I was to blame for everything. Man, I learned a lot from that one project.
Starting your own business is no joke. There are lots of things that you need to learn about and you need to put lots of time, dedication and hard work into getting it up and running. Perhaps this is the reason why many people prefer to be employees. It is always easier being an employee rather than an employer.
Don’t make it too long. Search engines only display about 70 characters in a title tag. I say “about” because it’s technically measured in pixels. You can count pixels, right? No? Well, in that case, you’re best off using a snippet simulator like this one. It lets you see exactly how your website will look in a search result.
Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).
3. Know where to find your customers. Some SEO businesses are able to rank high in Google for search queries, others pay for advertising, and some others use outlets like the Warrior Forum to find their target customers.