I’m Gaurav Jain, a full time affiliate marketer since 2007. Welcome to my blog eMoneyIndeed.Com. During my affiliate marketing journey of 9 years I learned many things and I saw many ups and downs. My reason for starting eMoneyIndeed.Com blog is to help you Save & Make Money Online. In between I will write about Blogging, Online Marketing, Webhosting, SEO, Affiliate Marketing, Startups, Social Media, Email Marketing and more. Hope you enjoy the posts on eMoneyIndeed.Com
If you really wanted to start an SEO business, then you must have a mindset to acquire new things. For most people, this learning curve may take a few years, but if you are a well-known expert who already knows SEO, then you must sharp your skills by learning new SEO techniques.
In reality, it’s likely to be somewhere in the middle at first, however be wary of going in too low. A low price often means low quality so be sure you set a price point which reflects the level of service and quality which you’re offering!
Include any Market research you have done. Outline your distribution channels. Outline any strategic alliances you have. Outline your promotion plan. Prepare a Marketing budget. How will you appear credible in the eyes of your target market?
If you’re going to be a one-person consulting company in the beginning, I would recommend getting some real-world experience under your belt before making a promises to prospective clients that might be difficult to keep. Until then, you could always hire a great team while you bring in the clients.
The blogs were abuzz this week over Google’s “Farmer Update,” which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan’s summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so “search traffic from Google is more expensive for lower quality sites.”) Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.
And this explains why the demand for SEO services and experts is on the increase. If you have a good knowledge of SEO, you can make a lot of profit by starting a local SEO, which would cater to the SEO needs of individuals and businesses within your city, state, or country.
It could be eCommerce SEO, Magento, Joomla… or just local SEO. Just giving you ideas since narrowing it down helps you stand out. Yoast and WordPress speed optimization are specific to WordPress. It helps you specialize in more than just “SEO” which people like.
Speaking of price…You’ll also have a better idea as to how much your work is actually worth (what to charge) once you understand first-hand what it takes to successfully create and implement a strategy.
BONUS TIME: Now you know exactly what you need to do to start your own SEO business, it’s time to download all the goodies mentioned throughout the article that are included in the bonus download file! Go ahead and claim your your FREE download file now before you go off and get started;
Another thing to keep in mind, beyond the health insurance, is that unless you start one there’s no retirement benefit, no paid vacation time, and no paid sick time. It is a really good idea to purchase short-term and long-term disability insurance for yourself as well.
Another thing to think about if you’re cash rich but time poor, especially with many people leaving the SEO game, is to buy an existing SEO business. You’re buying existing contracts and/or a client list, and you may be able to pick up some skilled employees, too. Buying a business is a topic in itself and outside the scope of this article, however it’s an avenue to think about especially if you are capital rich and time poor. You may be able to manage such a business part time, as you have less pressure to develop new business from scratch and the existing employees can handle the work at the coal face and deal with clients during the day.
When you’re in meetings with clients, it’s essential that you really hammer home the benefits of SEO and why they NEED the service you are offering. Here are some statements and facts that you should learn off by heart and all of them should be used in your meetings with clients;
I went over the article again and I think I like the public speaker engagements as a sales channel. So next month I will get some training on this. But how do I find the events that would be willing to have me as a speaker even if I pay for it? Hope you can provide some advice on this.
And to start an SEO business that will succeed, you need to know how to run the business part of the business. As a bonus, you’ll also be able to grow professionally and learn SEO 10x faster than you would on your own.
On site SEO- On site optimization is a huge topic to cover. I would rather cover this topic in my future posts. You can focus on optimizing your website for local search keywords. Also you can implement these basic SEO tips to optimize your website for Google.
Your opportunity to learn is great from both sides, but in-house opportunities, especially for new hires, are likely to be harder to get, as companies will expect some previous industry experience (that said, transferring to an SEO role from within your existing company might be a great way to start in your career, assuming you’re “lucky” (as defined earlier). It’s often that “right place, right time” thing again. Agencies, on the other hand, can be great places to start and learn about the business from agency veterans.
Pre filled standing orders – I always have standing order forms filled out and ready in case that’s the client’s preferred method payment. All that is required is the business owner to enter his details on it and then I can simply leave it with them to hand in at their bank once completed.
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
UberSuggest is a free online keyword generator. Much like Answer the Public, UberSuggest can be used to brainstorm new keywords and analyze old ones. It provides results in both a list and cloud form. You can filter results and view built-in Google Trends data to understand when the keyword is being searched the most. Keywords can be easily copy and pasted or downloaded into a CSV file for further reference.
Even when you are “the boss” working for yourself if you have any level of success you will soon be “the boss” with employees of your own. And many successful businesses don’t have 1 boss, but rather hundreds or thousands of them – their customers.