But only you will know when the time is right and I strongly urge you keep your clients business interests top priority throughout the entire SEO campaign. This will certainly keep you in business far longer than trying to manipulate an algorithm which is catching up to these short lived tactics all the time.
SEO (Search Engine Optimization) is the most widely adopted online marketing strategy by individuals and businesses. This is because SEO attracts highly targeted search engine traffic on a consistent basis, and it guarantees long-term results. Due to the effectiveness of SEO as a tool for attracting prospects; most small, medium and big businesses are now dedicating a significant fraction of their budget to this online marketing strategy.
Am currently working on setting up my own site and looking at options to partner with an good local /offshore SEO company where i can re-bill the chargers to my customer after being billed myself for the work. Customer get local support billing and account management while i make a profit on every bill.
Make sure you have a perfect grip on identifying and analyzing proper keywords, the on page SEO and off page SEO skill, ranking keywords on Google first page, analyzing sites potentials and rectifying SEO errors in a site, etc.
In the short run, you will lose money on business development. In the long run, however, you’ll be able to make it up. The quickest way for you to increase your revenue is to become the outsourced arm of bigger agencies.
This is where niche identification is important. If you have clearly identified a niche in which there isn’t a great deal of competition, you have a clearly articulated unique selling point and you know what buyers want, then your position in negotiation is stronger. This is why it’s important to have addressed these aspects in your business plan. Failure to do so means you’re very vulnerable on price, because if you’re up against very similar competitors, then your last resort is to undercut them.
If you are already doing SEO for your own websites, have tons of curiosity, and can communicate well, you should be able to get a job in the SEO field (and getting a job is easier than getting a client regardless).
Why Whitespark? Because all their submissions are manual one-time fees (unlike Yext) and they have a 4.9 star review on Google with 200+ reviews. Just send them an intake which you can fill out on their website, and they will build the citations in 3 weeks. You also get a report of the citation URLs and one universal login. If you want to learn more, check out my Whitespark citation building review.
You’ll also want to optimize your site for local keywords over more competitive and broad-stroking keywords to rank better in local search results and is something you can accomplish through basic keyword research. For example, “book store Toronto” over just “book store.”
In addition to surveying your clients, make sure you also provide them with a monthly report and weekly calls. The more you communicate with them, the faster you will find out if they are happy or not.
Have a process in place that delivers the result. Break down the process into segments. Train others to implement the segments. Train someone to manage the segment implementation process. Build a business that runs without you.
Only 31.3 percent of websites are this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.
Email Marketing… is by far the most cost-effective solution to this problem, so flex some brains and come up with an offer that will let your business stand out from the crowd. Your average client is very busy and cares about nothing but ROI, period. Short and sweet is the best way to go… if you can’t inbox well, better find somebody who can.