That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
I should create a new website and optimize it well (not over-optimize it; just appropriately optimize it for search). This effort could then serve as my professional calling card. In fact, he said, as I was an SEO blogger for Bing, he suggested I create my own SEO blog site. (That suggestion became The SEO Ace.)
Although I think the title is a bit misleading, should be more like “How I Built a 7 Figure SEO Agency and What Any Business Owner Can Learn From It.” These same lessons apply to consultants, lawyers, realtors, you name it.
Google is one of the biggest (by market capitalization) most profitable companies in history, largely due to the fact that its search engine has become a fundamental component of the modern purchase process. It doesn’t matter where or how people hear about a product or service (via social media, television, word of mouth, etc), almost all consumers will “google it” before making a final purchase decision.
Nowadays, it doesn’t take that much money to start up a business, particularly an online business! You can start your own website/blog for less than $100 and start that way. Many people have started their own online business and grown it into a successful and profitable one.
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.
Make sure you have a perfect grip on identifying and analyzing proper keywords, the on page SEO and off page SEO skill, ranking keywords on Google first page, analyzing sites potentials and rectifying SEO errors in a site, etc.
Adam Steele, Andrew Glyntzos, Andrew Shotland, Ben Wynkoop, Casie Gillette, Charlotte Waller, Chris Makara, Christoph C. Cemper, David Jenyns, Dennis Seymour, Duane Forrester, Dustin Woodard, Evan Prokop, Francisco Perez, Gabriella Sannino, Gareth Hoyle, Harris Schachter, James Blews, James Brockbank, James Norquay, Jeremy Rivera, Josh Bachynski, Joshua Mackens, Ken Lyons, Kristena Ducre, Krystian Szastok, Lee Beirne, Marcus Miller, Mike Sansone, Nate Shivar, Nick Eubanks, Paul Shapiro, Pieter S Verasdonck, Sarah Lively, Tom Demers
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.
I’ve struggled with this when clients have moved to another agency. Especially when I’ve done such a great job. Sadly, it’s just part of the agency cycle and can be for many reasons, such as a new marketing manager that has worked with a certain agency in the past and had good results.
The first thing you will need is a website for your new local SEO business. If you don’t already know how to build a website then check out my guide here, which shows you how to build a brand new WordPress website in less than 10 minutes! I recommend using Bluehost to register your domain and host your website (You also get a free name when you purchase their hosting).
It’s not just press releases. It’s interviews, it’s getting your employees to link to deep pages from their Google+ profiles, and it’s drawing attention to the deep functionality of the site so that bloggers and other folks will link to them and discuss them.
I have no doubt that if you purchase this course and put in the effort you could be well on your way to owning your very own SEO business. It IS NOT a get rich quick scheme nor is it a walk in the park, it will take work on your part.
This is actually what I am doing at the moment with a really popular local restaurant. I know that because of the exposure the restaurant has and if i was able to do the work for them for free, they will most likely refer me to many other high traffic restaurants and thats when I can begin charging for the projects. Thank you
Make sure they push their content on Google+, LinkedIn, wherever it’s relevant. The idea is to do content marketing, not content creation. If a particular writer gets a lot of inbound links or tweets, let them know rewards will follow.
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
I once read from an agency owner that it’s impossible to scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.
Ok, so now you know the basics of how to get your website set up and are ready to accept payments from your future clients! I’m going to walk you through a number of methods I’ve personally used to get clients for my own SEO business in the past. Before I do though, I should explain just how I gathered all the details of these businesses in order to contact them to sell my services.
Moreover, you can approach other businesses and experts and “steal” from their knowledge. A simple Google query for the Chicago area shows a lot of useful results for someone looking for seoservicesusa seo chicago agency.
Another great tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create a page on your website that gives instructions to your customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes to getting in touch with customers, especially the non-technical ones!
Starting your own agency takes a lot of grit. If you believe everything you read online you can set yourself up for failure. Setting up your own business isn’t a sprint but a very long marathon. I leaned it doesn’t happen over night but keep setting your goals and moving forward and never compare yourself to others in the industry.
Anything you can do at this point to instil fear and urgency in the client should be used, they must feel like if they don’t grab this opportunity now, they are going to be missing out and losing ground to their competitors (Which in reality is true).
Maybe you know someone in the SEO or PPC industry that might be willing to have you work with them for awhile or perhaps you aren’t ready to fully go at it on your own just yet. Most employers realize that the best employees sometimes are the more motivated and ambitious ones and with that comes the risk that those employees will look to move up and on at some point.
Twitter, Facebook and Instagram – exploit all your Social Medias to advertise that you are starting your own SEO business. Try blogging, speaking at marketing conferences and leaving answers to SEO related queries on forums. This could help get you noticed.
I chose to specialize in WordPress SEO since phrases like WordPress SEO Services and WordPress SEO Audit are less competitive but still being searched for (enough that I got 5 inquiries/day on my website).
As I said, luck is usually the sum of preparation + opportunity. Give yourself a pat on the back for being so “lucky,” then keep up the good work. This field changes so often that it’s almost impossible to stay current on everything and still have time to apply that knowledge to your actual work! That’s why I suggest specializing in a particular aspect of the field. It narrows your focus, concentrates your skills, and makes you more valuable to clients (not to mention employers!). Congrats on your success, Vanessa!
To begin with, you’ll want to capture any low-hanging fruit by getting in touch with your existing customer base and see if they’d be interested in leaving you a review. You could incentivize them for their time (maybe a discount, etc.).
What you need to do first is join some LinkedIn groups. The sorts of groups you want to target are the groups that are going to be full of business owners in your area. So look for your chamber of commerce group, entrepreneurs in your city groups, business owners in your city groups etc (you get the gist).
I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.
The nice thing about these businesses is you can “moonlight” and build out a stream of revenue without quitting an existing job, and start to get a sense for where additional clients / revenue will come from once you’re full time and building a business.