If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
Some people feel frustrated working for someone else and not being the master of your own destiny, especially if the boss is an idiot. Then again, some people like the routine and predictability of working for others, and they might be lucky enough to have a great boss who nurtures and respects them.
You can use a tool like Bright Local to check out any existing citations you have and then update them so that they’re consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.
Who is involved and what are their skills? Do you plan to hire more staff? At what milestones? What plans do you have for training and retention? You need not solve this problem in house, of course. Your plan could involve using contractors as and when required.
It could be eCommerce SEO, Magento, Joomla… or just local SEO. Just giving you ideas since narrowing it down helps you stand out. Yoast and WordPress speed optimization are specific to WordPress. It helps you specialize in more than just “SEO” which people like.
And for those willing to commit the time, energy and resources into building a profitable SEO company, a time will come when you get swamped with too much work. For these two situations, outsourcing is the perfect solution.
But what do you think? Are you wanting to start your own business, but haven’t had the confidence yet to take the plunge? Have you just started your own online business, perhaps an SEO company? Let us know by leaving your comments and opinions below!
Pretty basic question for an SEO right? It would be nice if the answer were equally as basic or simple. It’s an important question, even more so since a sweeping update by Google knocked out unsuspecting webmasters.
Another thing to think about if you’re cash rich but time poor, especially with many people leaving the SEO game, is to buy an existing SEO business. You’re buying existing contracts and/or a client list, and you may be able to pick up some skilled employees, too. Buying a business is a topic in itself and outside the scope of this article, however it’s an avenue to think about especially if you are capital rich and time poor. You may be able to manage such a business part time, as you have less pressure to develop new business from scratch and the existing employees can handle the work at the coal face and deal with clients during the day.
Exact keyword in URL – I remember being on page #3 in Google for “Chicago SEO” for a long time, and then one day I switched my URL from “ocean19.com/seo to “ocean19.com/chicago-seo”. BOOM! We jumped up like 20 spots with that simple change.
What I started doing was estimating how much more traffic I could drive to the companies. I would take their current rankings and use the multiplier from this table. So, if they ranked #6 for a keyword that drove them 1,000 visitors a month and I thought I could take them to #1, I would estimate that I could drive them 10,400 visitors, which is 9,400 extra visitors than they currently have.
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
Taking a step back, you’re enterprise content plan for the example used above might look something like this. At each stage, there are paid, social graph, or syndication options that go beyond traditional SEO and can work synergistically.
To ease the process of receiving funds from your clients, you need to integrate a reliable payment processor into your website. PayPal is one of the most popular options. Many SEO firms also accept payment via credit cards, too. If you have some fears, you can stick with the old-fashioned method of receiving your payment via cheque or bank transfers.
You should start receiving emails and calls within a couple of days from the owners/managers of the businesses you have emailed wanting to speak to you and get more info about your programme. What you should do now is take it to the next level. Take the harvested details from Power Leads Pro X and one by one, using Skype, click on the phone number of each of business that hasn’t got back to you and phone them.
If you can’t already see the value in Power Leads Pro X just from this feature alone then allow me to list exactly what I do with not only the thousands of business listing I generate with this amazing tool but the other features of the software that bring me in new clients regularly;
Systemise EVERY process. You can easily manage 7 even up to 10 clients running everything yourself. However the moment you get past this numbers thing get crazy and unless you’ve got a team and systems in place you will not be able to scale!
Flag.io (This is an analytics tool that optimises your local search presence by distributing listings across more than 100 local search directories. It also enhances the content it lists – it displays a lot more information than typical search directories, and is way more compelling. According to statistics, 50% of consumers will visit the physical location of a business within 24 hours of a local search, and at least 18% will convert to revenue)
About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing for personal, professional, and business bloggers. You can follow her on Google+, Twitter, and Facebook.
1. How would I convince someone to be my head of sales and head of seo and why would they be interested in joining a new business if they are making plenty of money already? How should I approach selling myself to them and convince them that I will not be a time waster and such ?
The nature of SEO is changing. Trends for 2013 – which are also highlighted in the SEMPO report – show that whilst lead generation and traffic acquisition are still favoured, areas such as brand awareness and reputation management are on the rise:
Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.
Power Leads Pro X is a piece of software that automatically searches Google Maps listings for businesses in any niche that you specify using the business name. It can also gather businesses on a country, state or city level! If I decide I want to promote my services to lawyers in London for example, all I have to do is select London from the UK section of Power Leads Pro X, type in the keyword ‘Lawyers’ and hit the search button.
I hope I haven’t over complicated this question and answer example here because it is actually a simple but VERY effective way to persuade a prospect to sign on the dotted line. It’s the old ‘Comparing apples to oranges’ analogy but it works wonders with making business owners adjust their mindset, it works very well to negate what the price you are charging is as it’s regardless as long as they are going to be making a good return on their investment.
This means that you would essentially be selling the service to your prospective clients and then paying the SEO reseller company to do the work on your behalf. You then collect whatever the difference is between what you pay the SEO reseller company and what your client is paying you, what’s left over is your profit.
“One of the gentlemen sitting in the room during my speech was a sales rep at Elpac Electronics and he approached me after my speech. He then told me that the company he worked for was looking for a seo. He introduced me to the marketing manager at the company and they hired me as a contractor for $3500 a month.”
Hi Gotch, this is like a manifesto of my life! So much of what you write resonates with me it’s scary. Of all your points I think the one that is THE most liberating, as a local SEO, is getting rid of clients who are demanding, time wasting, blood sucking leaches. Once I had the first “sacking” under my belt life as an SEO became so much easier.
Shema.org hides its markup code from users, although it is extremely essential for search engines. With its help, you let search engines identify a certain part of a text, like name, address, and business phone.
It’s true that SEO isn’t as easy as it once was. You used to be able to follow a script: incorporate this title tag, put this keyword on your page, repeat it a few times, get links with the keyword in the link text, get even more links with keywords in the link text, and when you’ve finished doing that – get a lot more links with keywords in the link text.