The most important lesson I learned having always been the “doer” of all SEO activity, I have learned that I must delegate activity to trusted sources and partners in order to scale my business. Marketer’s Center has been my most trusted partner to date.
Things to be taken care of with local SEO: The similarity in the contents. This can make the monotony in the mind of the user, and this can lead to the filtering out of the search on Google. There are times when a particular website can have almost content similar to the older ones, and this can lead to Google penalizing the website.
What we found was that quite often the contract in question would be given to someone who has done a really fluffy, shiny, glossy, visually lovely proposal in comparison to ours. More often than not the proposals said very little and we would have to read between the lines to work out what the agency said they would do for the customer.
Obviously, it is quite expensive and time consuming to dedicate a monthly campaign to a non-paying client; so I’d like to know exactly what you recommend doing to justify value given to the client? Do you say, ‘I’ll do x for you, in return for allowing me to post your logo on my site as a client?’
In today’s landscape, more than 125 million US consumers walk around with smartphones, representing 54% of mobile subscribers. Here’s a high-level breakdown of how they use their smartphones to access local information:
My personal preference is to keep my team small and service a limited number of clients, well, because I want to work on more of my own stuff (and family stuff) rather than put more time into building a bigger team and managing them.
All in all, I do agree that all what you write about applies to any person who is funded to run a company (may be that is why you already introduced that you are kind of a big deal). But for non-funded bloggers and marketers from developing states and companies, wait for sometime before you take all this information from Neil. Otherwise, you will not celebrate the first birthday of your Domain name.
Following all of the things described above guarantees that your web resource will be ready to get into Google’s local search pages. However, these actions do not necessarily mean that you will get to the top of Google search or a pin on a map widget. Therefore, if you are serious about conquering the first positions, you definitely should not stop there. Continue to develop your web resource. Improve the content of old landing pages and create the more relevant content on your site. Keep track of your competitors’ achievements and make the same, but much better ones.
Thanks Neil for sharing such good tips and tricks. Would love to see some more content on newly entered marketers in digital marketing industry since It’s been only six months to my entry in this field. You’re such an inspiration !
As you are done with learning SEO, now it’s time for the site. This is the crucial step in setting up an SEO business, as everyone will first have a look at your website, there is no way that clients will come to you directly and give the projects to you.
You might also find that doing it part-time and maintaining a “day” job is a really good fit emotionally and financially. If Google blindly swings an ax, and you get hit, you can rest assured that the sun will still come up tomorrow and will that direct deposit on Friday 🙂
It’s true that SEO isn’t as easy as it once was. You used to be able to follow a script: incorporate this title tag, put this keyword on your page, repeat it a few times, get links with the keyword in the link text, get even more links with keywords in the link text, and you’ve finished doing that – get a lot more links with keywords in the link text.
You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.