After a few months of me working with Elpac, their rankings shot up to number one on Google for terms like “power supplies”. They were so happy, they introduced me to other companies they knew. Within months, I was pulling in around $20,000 a month from SEO consulting.
To go from starting a business that isn’t successful, to being a student, and then happening into a $3500/month consultancy gig is truly phenomenal and, unfortunately, too good to be true for most young entrepreneurs. I can’t help but think that an opportunity as rich as this doesn’t just come about on a whim. I’m curious to know if there was any thing that influenced that sales rep to be in attendance that day.
Once people realize that Google is unjust and frequently corrupted they lose care & become more willing to “do what it takes.” If Google tells you that they don’t need you to have access to your content it becomes quite easy to reciprocate by determining that you don’t need access to their guidelines to gain access to their traffic stream.
You don’t need a 35 page business plan (a lot of the economics of a service based business in particular are fairly straight forward), but you do need to work on lining up a few clients first (if you’re planning to start a services business)…
Google is the most used search engine on the internet – it is the dominant search service among consumers. It has a major impact on SEO strategy when its algorithm changes. Google also provides a bunch of helpful services so you can collect and analyze data about your website and its performance. All these tools are free.
Referrals whether through social media or from face-to face clients are always the way. Although we deliver a service that can easily be supplied remotely, building relationships is the way to build a business sustainably.
Maybe you know someone in the SEO or PPC industry that might be willing to have you work with them for awhile or perhaps you aren’t ready to fully go at it on your own just yet. Most employers realize that the best employees sometimes are the more motivated and ambitious ones and with that comes the risk that those employees will look to move up and on at some point.
Think about areas that are a pain for you in your current search marketing work. These areas are likely a pain for other people, too. If you can make these pain points easier, then that is worth money. The search community tends to be generous about getting the word out when truly useful tools and services spring up. The hard part is when more service providers enter a niche it becomes harder to maintain a sustained advantage in your feature set. As that happens, you need to focus on points of differentiation in your marketing strategy.
This tool is a free crawler that will examine your site and determine if there are any broken links or problems. As a free tool, the Screaming Frog SEO Spider is an excellent addition to your SEO arsenal. It can be used to analyze page titles and metadata so you can find out if any pages are missing or are duplicated across your site. This tool integrates with Google Analytics, so you can build your data into your overall analytics profile. Screaming Frog offers both a free and paid version with varying features.
Some of the other skills you need to develop include learning how to build, develop and manage user engagement. User engagement is one of the factors that encourage page ranking and if you are knowledgeable in this area, it will help provide better user experience for your clients.
According to Google, roughly four out of five consumers use search engines to conduct local searches. Yet many small businesses have not claimed even a single a local business listing online, which is a huge missed opportunity.
Entire books have been written about business plans, but unless you’re chasing bank financing and/or need to present formally to an external agency, it pays to keep business plans brief, clear and simple.
To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.
If you like a regular routine, regular hours, and task specialization, then looking for a SEM job within an established search marketing firm might be the way to go. If you prefer a high degree of control, variety and the knowledge that all the rewards will flow to you for the successful work you undertake, then starting your own business might be a good way forward.
If you are at the point where you need to make a decision or want to make a decision down the road, there are some key points to keep in mind but financial variables are some of the most important variables in this equation.