The next field you need to know something about is business. Perhaps the best options is to take up a business course, if you want to be well-informed before getting things done. After that, you should write a business plan for 5 years. This will help you organize and make sure that you know what you want. Think about marketing, finances, staff and management. Moreover, these plans might be useful for getting a loan or an investment for start-ups.
One of the most important lessons I’ve learned is to keep organized. As the clients begin to come in, files and resources can become extremely disorganized. The more organized you are the higher your quality and output will be.
These can be hard to estimate, so calculate a best case scenario, a worst case scenario, and something in the middle. This gives you a range to think about, and how you might deal with various outcomes should they arise.
You don’t need to be an Olympic swimmer to be an excellent Olympic swim coach, but as a leader, a it’s going to be hard to have empathy, if you’ve never wrestled with any of the challenges your subordinates are facing. And empathy is damn important.
Having a career as an SEO today is very different that it was 5 or 10 years ago. Today, businesses need more than just “technical SEOs”. They need digital marketing experts, with all that such a title implies.
Thanks for the awesome review! I am likely going to re-do some of the green screen videos as I had some lighting issues, but as you said all the content is there. I tried to make it possible for someone who was a compete beginner to go through from start to end and have a pretty solid idea of how to get the business off the ground.
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
But what do you think? Are you wanting to start your own business, but haven’t had the confidence yet to take the plunge? Have you just started your own online business, perhaps an SEO company? Let us know by leaving your comments and opinions below!
Please tell me you see the irony of finding an article about ‘how to do SEO’ ranking highly for the keywords “how to do SEO”, then complaining about the authority of the source creating and sharing that information.
It is the lack of initial investment that pins down many ambitious entrepreneurs to those boring 9-5 desk jobs! This write-up tries to convince you why starting your own SEO business need no such initial investment and also useful tips and tricks on how to start an SEO business.
You might think a business plan is tedious and not worth the effort. However, it can save you a lot of time, effort and money if it shows you that your business won’t fly. It’s great to model a business on paper before you sink real money into it as there is no risk at this point, yet it will be clear from the business plan if the business has a chance of making money and growing. If the numbers don’t add up on the plan, they won’t do so in real life, either.
This is the next step towards setting up a successful business. Before investing a dime to establish your SEO company, it is important you write down everything you have in mind about your new company; starting from the mission statement, vision statement, your goals and objectives, your target clients, your competition, marketing strategy and other market challenges, the financial requirements, and so on.
Unless you plan on doing this all yourself, you’ll end up needing writers, designers, link builders, and other specialists to keep the wheels turning. Get your systems put in place before you need them because you don’t want to start putting together these processes at the last minute. Shameless plug: At Marketer’s Center we have a lot of these systems already cranking, scaling can be plug and play if you want to use our services as well.
At the bottom of the keyword list I also create a ‘Total’ line in bold which is the combined monthly search volume of all the keywords. This gives the business owner a potential number of people they could be exposed to per month should they get to number 1 for all the keywords you propose.
If you have a content problem – or a lack of content problem – then this needs to be fixed. If you haven’t had a chance to implement markup yet (Schema.org, OpenGraph, RDFA, MicroFormats, etc.), this should be a priority.
P.S. The eHow article was published last summer, but I got a handy pointer to it from someone in my Twitter feed this week. (I can’t remember who shared it, and can’t find it due to Twitter’s cruddy search capabilities.) Whoever it was, thank you for changing my life!
Thank you very much for this article! I have a question. I coded my business’s website (this is the third iteration) and tried to optimize it for search through good content, keywords, titles, etc. I also update content regularly and post on Facebook. We are very successful in our search results. Now, I’d like to open a side business offering SEO to other small businesses. (Not sure of my specialty, though I am a writer and I enjoy finding good stories to tell others about.) My question is this: What do you do if you don’t have access to the code, or if the code is messy? Ideally, it seems that you’d want to start at the ground floor, designing a site that is easily optimized. What do you do when that’s not possible? What do you do for that business?
I am making something like $6k-$8k /month from working on the internet at home. For anyone considering to work simple freelance task for 2h-5h every day at your home and gain valuable benefit in the same time… This is a work for you… http://alturl.com/cf3jt
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
“SEO is a cumulative process. If you start now, by the time your competitors catch on they’ll already be months or years behind you. And they’ll have to spend thousands to catch up. On the other hand, if you wait…it could be you playing a desperate game of catch-up” – This statement, for me, sums up why the potential client NEEDS to be buying the SEO services you are offering. It instils the urgency to get moving on it quick, plants the seed of fear about their competitors getting the jump on them and the possibility of it costing them even more money in future to try and get on an even keel with their competitors again.
All the above – Knowledge is King, and Experience is Queen. If you can get both, then you’ll be the front of others. Sometimes people can talk but cannot deliver. This is why many SEO Guru, cannot becoming the next billionaire.
The problem is that self-employment, especially if you’ve worked in the corporate world before, has all the allure of the pipe dreams sold in The 4 Hour Work Week (I guess Tim Ferris doesn’t count self-promotion as work, even though he does it about 100 hours a week 🙂 ).
Great Article on the basics of SEO but there is so much more to it. THe Keyword Research if the most vital part before doing all of the basics you have to be spot on or your search engine optimization campaign will be a disaster. understanding what phrases cause a action you are desiring on your site and what has the most traffic are two different things and there needs to me a clear understanding of this before you start.
Unfortunately, it’s not the kindergarten sort of nap. NAP stands for name, address, and phone number and it’s some of the most important information search engines need to understand about your business. Publishing this prominently on your homepage is an important step for search engines to confidently display this information within the search engine results page (SERP).