Starting your own business is a thrill. It’s liberating. However, in order for it to work, you must approach it with the same rigor and planning you do with your search marketing campaigns. Keep in mind you’re swapping one boss for many bosses.
Citations (core online profiles) are both the #2 and #5 Google Map ranking factors. I always work with clients on Google My Business and Moz Local (since those are the most important profiles). But I outsource creating all the other profiles to Whitespark for $4-5 per citation. You can either upsell this to clients (eg. for $10 per citation) or refer them as a Whitesaprk affiliate and make a 10% commission.
You should note that it’s never a good idea to pitch your business in QA forums like Quora. Just be helpful. People will see your profile, and hopefully you’ve linked to your company’s website so they can reach out to you for business if needed.
Creating a subscription-based pricing model could create a long-lasting relationship, allowing you to develop and deliver success to your clients while maintaining a budgetable, recurring income for your business.
It’s a tedious process, but it works really well. We used to do this, and we would get a steady flow of leads from ad agencies. You just have to be willing to lose money upfront, as you will be doing their SEO for free in the short run.
You should start receiving emails and calls within a couple of days from the owners/managers of the businesses you have emailed wanting to speak to you and get more info about your programme. What you should do now is take it to the next level. Take the harvested details from Power Leads Pro X and one by one, using Skype, click on the phone number of each of business that hasn’t got back to you and phone them.
By using this example, it is also a perfect time to drop in what price you charge for your SEO services. You can then explain how they can be getting new customers/clients every month with lifetime values of [Y amount], while only having to pay [Z amount] for the SEO service. Plus, down the line when the site is number 1 for all the keywords, they’ll still be receiving all the new customers/clients but will no longer have to pay for the SEO services ([Z amount]).
SEO matters because, generally, higher rankings will get you more traffic, which leads to more conversions. The exact click-through rate – or, the percentage of who click on a result from the search engine results page (SERP) – of each ranking position differs based upon user intent, but everyone agrees that the higher the click-through rate, the higher the volume of traffic.
Helping people for free is still so under-rated… especially for newbies really trying to build a brand. I think this is the most powerful tip on this list as it allows you not only to build genuine relationships but affords you the opportunity to provide direction and advice on websites that are potentially much larger than your own (or any of your current clients for that matter) and see the results; building both trust and brand awareness at the same time.
While you don’t need the letters “PMP” after your name to efficiently begins practicing this discipline, keeping a well-organized project management template, such as this Google spreadsheet is a good solution to get started.
We all know SEO is a competitive industry so geographically target businesses in your local area can be a great place to start. Simply putting your city name in your domain name will also get you some quick wins.
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.
Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.