You should have a team of members who can take care of the completed project and who can review the whole project. You can suggest the client with a more devolvement offer. If you don’t know about analytics or website programming, then you need to develop relations with the developer who are near you.
According to Search Engine Land, 72% of consumers say that they trust online reviews as much as personal recommendations, while 52% say that positive online reviews make them more likely to use a local business.
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
What we found was that quite often the contract in question would be given to someone who has done a really fluffy, shiny, glossy, visually lovely proposal in comparison to ours. More often than not the proposals said very little and we would have to read between the lines to work out what the agency said they would do for the customer.
Aside your computer and reliable internet connection, you will need special software packages to make your job faster and organized. The software packages you will acquire will serve for various tasks such as keyword research, SEO analysis, link profiling, link building, article spinning, etc.
On site SEO- On site optimization is a huge topic to cover. I would rather cover this topic in my future posts. You can focus on optimizing your website for local search keywords. Also you can implement these basic SEO tips to optimize your website for Google.
If you are new to the profession altogether and need to learn SEO, two courses to consider are DistilledU and the Google Analytics Individual Qualification. Completing both certifications should take under 90 hours.
Quite a bit can be gleaned by seeing an experienced account manager deal with various aspects including: pushing back the on deadlines, communicating with clients, coordinating with various departments within the agency and meetings.
You may need to learn some web design or programming skills to help you understand and analyze HTML codes for problems. This is not compulsory however, as you can always hire a programmer to handle this aspect for your business.
Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
Find out the most common keyword searches for your product/service and write separate blog posts for each of those keywords. Also write blog posts on less common long-tail keyword searches where there may be no local competition.
The other thing that is absurd about banning your AdWords account for something that happened almost a decade ago is that people change over time. You may have been advertising something that was wholesome that later became sleazy (maybe after a change of ownership). Or you may have been working on a client project where the domain and site were later sold & became sleazy. Google wants a lifelong ban based on them changing their guidelines after the fact & applying them to you (even though you may not even be associated with the businesses they look down upon). There was also a report of a rogue employee doing spammy crap on the side & then coming into the company office and logging into Google, thus getting the company account torched as well. So you can have ex post facto stuff applied to anything you may have glancing experience with a decade ago & they can buy sites violating their own guidelines & all is well.
Header Tags – This blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about. The
tags surround the post title – there should only be one set of
tags per page. The
tags surround subheadings on the page – there can be multiple instances of both. Using header tags helps both readers and search engines break up your content into digestible sections.
After improving the content, you can start getting links to them. It’ll be much easier to get links to it, as soon as the content can prove that it’s the best resource on the web about the topic/information it’s providing.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
But I do find it tempting to hang out a shingle or do a small website that does online marketing. I’ve met business people who are incredibly smart that wouldn’t know online marketing if it fell on them. I call it “smart people” disease.
The facts are that if you have explained how your service works properly and what they stand to gain (or more importantly lose if they don’t subscribe to your SEO service) then you will be paid promptly every month without any problems.
If all of the tips in this article were so obvious & all common sense driven based on things that everybody knows and practices then there wouldn’t be so many forum threads about SEOs going under. In fact, a friend just sent me another one today & I am sure that issue happens every day of the year.
There’s nothing more valuable than the relationship you have with you client, so taking their money and burning it on something that isn’t helping their company will not only destroy the contract, but also your relationship with the client.
Regardless, a “local search profile” is simply a searchable listing for your business as indexed within a geographic/local directory or search engine. When I say “indexed” though, I don’t mean as in “waiting for directories to find and list your website” (which directories do not do). Instead, a local search profile is something you generally must create and add to the directory database manually.
In return, perhaps you’ve had a or overwhelmed look on your face, wondering ‘what exactly is local SEO?, ‘how’s it different from your existing SEO efforts?’, and ‘how exactly do you get started?’