Great post. Most of my SEO clients come from referrals and they are converted from leads to clients by, as you say “giving away the farm” (I like to call it consultative selling). Once they see what can be done its a no brainer. I now need to get some bigger clients to turn my agency from 6 figure to a 7 figures.
By showing potential clients how much more money you can make them versus how much you are charging, you can help make their decision to go with you pretty easy. The only thing they have to worry about is whether you can actually provide the results. To combat this, you would use testimonials and case studies to show what you have done in the past.
I loved what you said about the advertising companies. We actually do an advertising companies Listings and social media for free and they helped us grow from doing 10k in our first month by our selves cold calling, to 50k our second month. We still have that deal with them.
This means that you would essentially be selling the service to your prospective clients and then paying the SEO reseller company to do the work on your behalf. You then collect whatever the difference is between what you pay the SEO reseller company and what your client is paying you, what’s left over is your profit.
At the bottom of the keyword list I also create a ‘Total’ line in bold which is the combined monthly search volume of all the keywords. This gives the business owner a potential number of people they could be exposed to per month should they get to number 1 for all the keywords you propose.
I am young SEO Consultant from Italy and I have recently started my website about seo consultancy. I am currently facing some difficulties at the moment as I only rank for a couple of keywords, but I was following your facebook live yesterday and I’ll try to follow some of your advices.
A common mistake with many SEO newbies is to focus solely on the technical aspects of SEO- keyword research and rank tracking, link building, and link profiling – with no real consideration of the quality of the content on your site and the natural flow, or how visitors take their journey through your site.
Creating bonds and legal notice are the most important in any business nowadays, but in online business, it’s even more important. It might be tough if you are starting a company with your friends or relatives etc.
Once a solid foundation of NAP and categorization is in place, positive reviews from customers will not only build confidence from prospective new customers, it will also boost your local search rankings. The easiest way to get started collecting reviews is simply to ask. This can be as easy as an automatic email sent to customers. Whichever makes more sense for your business is just fine.
In short get talked about by psychics who are interested in online marketing help and by marketers who think psychics are whack-jobs so when you talk about them they will share your content because they think you are a whack-job.
It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all search results.
Am currently working on setting up my own site and looking at options to partner with an good local /offshore SEO company where i can re-bill the chargers to my customer after being billed myself for the work. Customer get local support billing and account management while i make a profit on every bill.
As an entrepreneur, you have to get to the point where you simply stop explaining your vision to your family and friends – they’re just not going to get it. We’re wired to seek security and I guess a job provides security in many people’s minds.
Quite a bit can be gleaned by seeing an experienced account manager deal with various aspects including: pushing back the on deadlines, communicating with clients, coordinating with various departments within the agency and meetings.
You should start receiving emails and calls within a couple of days from the owners/managers of the businesses you have emailed wanting to speak to you and get more info about your programme. What you should do now is take it to the next level. Take the harvested details from Power Leads Pro X and one by one, using Skype, click on the phone number of each of business that hasn’t got back to you and phone them.
As mentioned earlier, starting your own SEO business online needs very low initial investment. All you need is a computer and some reliable connectivity. It is neither capital-intensive nor labor-intensive.
Thank you so much Neil for your insight on SEO. I have become a huge fan of your emails and blog post. I always look forward to what you’re going to write about next. You give away many Gold Nuggets Neil about SEO, thank you!.
The number is huge. Now you understood the importance how important it is to be listed in local search for you business. If you are not taking it seriously you are lousing a lot of potential local customers.
Let me help you through some basic and important points, whether you are a part-time worker, or a freelancer, or a business entrepreneur who wants to work full time with your project. Whatever you maybe but this post will help you.
Also wanted to give you a quick heads up that your SEOforBeginners.com link in the Education section isn’t properly linking out – it looks like you’re missing the all-important http:// part on that particular educational resource link my friend!
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
Good stuff as always Neil. Really appreciate the insight and strategies. Many of them are strategies we stumbled into and have implemented without the roadmap you outlined. Wish this post was made 5 years ago lol.
The fact is that its impossible to guarantee a move up the Google rankings except by the documented ways that you would expect – get more incoming links etc. There are no ‘secret tricks’, so essentially SEO is based on hoodwinking old company bosses who have no idea how the internet works.
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
Please tell me you see the irony of finding an article about ‘how to do SEO’ ranking highly for the keywords “how to do SEO”, then complaining about the authority of the source creating and sharing that information.