Even when you are “the boss” working for yourself if you have any level of success you will soon be “the boss” with employees of your own. And many successful businesses don’t have 1 boss, but rather hundreds or thousands of them – their customers.
There are lots of new SEO companies that come out the gates, do a load of dodgy link building and rank for their head terms (SEO company in Birmingham, etc.) and then think they know all there is to know.
The blogs were abuzz this week over Google’s “Farmer Update,” which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan’s summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so “search traffic from Google is more expensive for lower quality sites.”) Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.
However, at no point should you be pushy with the client. Throughout the entire meeting I always give off the attitude of ‘I’m the expert in this, I have explained why you NEED this service and if you don’t decide to sign up to it, I’ve got a number of your competitors waiting to sign up should you turn this opportunity down’.
Until you have built your business into a known brand, you will need to do some extra work in order to attract customers. Develop healthy relationships by networking with other SEO professionals, content developers, programmers, graphics designers, social media experts and content marketers.
It’s no wonder that this is such a strong signal because it’s used as one of Google’s core Quality Score measures within their Adwords platform. It makes sense that they would measure the user experience that searchers are getting with this metric.
Let me start this section by clarifying that I am not a lawyer. If any of this seems like legal advise, it’s not. I’m just telling you my personal experience and preference with SEO contracts. Since 2003, I’ve used about five or six different SEO contracts. In that time, my SEO contracts grew and grew in length until they were about 30 pages. Then, about two years before I sold my SEO company, I threw my giant, colossal, and scary SEO contract in the garbage and started a fresh one, one more time. But this time I did it on my own. No lawyers. No outside advice. I just went with my gut.
Note: This clause shouldn’t be mandatory. Let your customers remove it if they want. However, many won’t care. You can also use it as leverage. If you’re having a ton of success with a client, offer free or discounted services if you can add your link to their site.
3) Have very clearly articulated expectations. Sometimes it is not possible to have everything clearly defined in terms of what eventually needs to be accomplished. For such projects I have learned over time to make sure to include in the contract (a) clearly defined tangible deliverables and (b) clearly defined activities that I would do. For ex., if I am doing a Needs Assessment for a community-based organization (CBO), I wouldn’t now just say a “report with findings and recommendations.” Because a “report” can mean totally different things to different people. I now would actually spell out anticipated page number range, and actually bring to the client several examples of such/similar reports (my own and others) and nail it down with the client (and “stakeholders”): “Here, is this the kind of report we are talking about? If not, let’s agree what’s different you would like to see, etc.”
Header Tags – This blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about. The
tags surround the post title – there should only be one set of
tags per page. The
tags surround subheadings on the page – there can be multiple instances of both. Using header tags helps both readers and search engines break up your content into digestible sections.
I’ve been involved in digital marketing for over a decade, since 2006. Marketer’s Center gives digital marketing consultants the ability to easily their local marketing agencies in a way that isn’t labor-intensive and still very profitable. If you want to get my “6 Month SEO Plan” please request a free reseller dashboard account here. You’ll also be able to download a price list for all of the services we offer.
What we found was that quite often the contract in question would be given to someone who has done a really fluffy, shiny, glossy, visually lovely proposal in comparison to ours. More often than not the proposals said very little and we would have to read between the lines to work out what the agency said they would do for the customer.
We all want to become our own bosses right from the start, but truth is that you need to work somewhere for at least one year. And not necessarily because you gather knowledge, but because you gain an insight view into a business. You see how things work, you get to go to various conferences on this topic, know people from the field and so on. All this is going to be really useful when you will start your own company.
It has to be said that advertising on these sites can be hit and miss but if you persevere and can get creative with your ads then there is definitely value in using them. Again, by reading Ca$hvertising you will give yourself a big edge over the competition with your ad copy.
Warning: mysql_query(): A link to the server could not be established in /home/rockroll/public_html/jamie-anderson.com/wp-content/plugins/max-banner-ads-pro/max-banner-ads-lib/include/max-banner-ads.cls.php on line 2363
It doesn’t pay to try and be all things to all people, especially when you’re a small operation. In fact, the advantage of being small is that you can target very specific areas that aren’t viable for bigger marketing companies who run high overheads. Consider your own interests and hobbies and see if there’s a fit. Do companies in your area of interest do their search marketing well? If not, you’ve got a huge advantage pitching to them as you already speak their language.