Clients only care about results. You can provide all the reports on all the great services you provided, but if they are not getting new customers then it is only a matter of time before they leave you.
Ok, the first thing that you may be thinking is ‘I don’t know anything about SEO!’; Don’t worry if you don’t know anything about SEO (Search Engine Optimisation), because all you need to do in the end is find someone who does – I will discuss this later on in the guide.
One thing any good business owner knows is to ALWAYS have business cards on your person at all times, as you never know when an opportunity may present itself! Hand your business cards out to everybody and anybody.
In the short run, you will lose money on development. In the long run, however, you’ll be able to make it up. The quickest way for you to increase your revenue is to become the outsourced arm of bigger agencies.
Making money as an SEO means you need to learn what is SEO. The first important step is to understand the ON Page SEO and OFF Page SEO optimization techniques – you need to properly perform an SEO audit, keyword research, competitive analysis, and how to get quality links. If you think you to learn these, it is always a nice idea to start to learn from sources. The Internet has a variety of sources to help you learn SEO.
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
Thanks for sharing this Neil. I’m curious to know how you do SEO differently for a 10k+/month client as for a 3k client. Is it just more hours spent? More money spent on designers and programmers? Thanks for the inspirational post!
You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.
Before you can start getting clients, you need to decide how you are going to accept payments from them. I personally just invoice my clients at the end of every month for the SEO work done. Now, some of you may be thinking; “OMG! But what if they don’t pay!?”.
Businesses are finally starting to realize the importance of online reviews from their customers. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.