“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from 5% in 2011 to over 11% in this year’s survey
It is important that you have the right tools and resources to help you measure the success of your SEO efforts. If you don’t have this, then you will not be able to tell which of your strategies is effective and which you need to develop on.
A HUMAN FACE – Use your photographs and a detailed ‘about us’ page to make your business look trustworthy. Putting up an email address and phone number is also another important step on how to start an SEO business. Having a physical address to show also earns the trust of some clients.
UberSuggest is a free online keyword generator. Much like Answer the Public, UberSuggest can be used to brainstorm new keywords and analyze old ones. It provides results in both a list and cloud form. You can filter results and view built-in Google Trends data to understand when the keyword is being searched the most. Keywords can be easily copy and pasted or downloaded into a CSV file for further reference.
Once you have that data, you should try to fix the identified issues. If you do this with your customers on a monthly basis and you see the survey responses improving, you are doing well. If not, you have an operational problem within your business.
Got permissions from the customers, you can make some EDMs about the products, and then send to them in a special time. Not only can get the high exposures, but also can get some return customers and traffic.
Never short change yourself. Believe in the quality of the service you can offer and stand by your pricing structure. Your customers will appreciate your service and what they pay when they start to see the results.
From reading sites like Search Engine Watch and SEObook, I started getting the hang of SEO. I made on-page changes to my own site, and learned how to build links by talking to people like Patrick Gavin on a weekly basis.
Follow industry leaders on Twitter, rack up endorsements on LinkedIn, build up your circles on Google+, and, most importantly, start creating content that solves the problems of your target audience on your website.
To start as an SEO, start doing SEO. Learn about SEO from the reputable information publicly available. Find (or create) a site to which you can contribute, note its current ranking for key queries, and then optimize the site and retest the rankings. What the rankings change and the traffic grow in analytics. Then start sharing your knowledge with others, giving back to the community and to the industry. If you’re serious about your work, and you have the skills and passion needed, you will see success. Good luck!
This guide, however, should not be your single source knowledge about how to earn money becoming SEO. Honestly, you are the best teacher for you, and the more you learn, the more you grow. So, while you practice these steps we write, it is important that you practice a lot by gathering knowledge yourself from different sources.
Use a piece of software called SEO Power Suite. This software has many brilliant features that will assist you in your day to day running of your SEO business but more importantly it can create very professional looking SEO reports that you can then use as free SEO reports to pass on to your clients.
As an entrepreneur, you have to get to the point where you simply stop explaining your vision to your family and friends – they’re just not going to get it. We’re wired to seek security and I guess a job provides security in many people’s minds.
NOTE: It’s not a question you should ask the prospect, but it’s a common question a prospective client will ask you… ‘How long will it take for our website to get to number 1 in Google for the keywords?’.
Absolutely yes you can, especially if you have sales and experience. You can start small and begin selling the service to local businesses. Sell the service for at least $500/month for 6 months… anything less is going to be a complete waste of time. Even at that price profits can diminish quickly, especially if you are outsourcing services.
Since you are starting small, you may want to launch your business right from home; so as to reduce your overhead expenses and risk. However, you must make sure that your proposed home office is conducive and free from noise / distractions.