Pre filled standing orders – I always have standing order forms filled out and ready in case that’s the client’s preferred method payment. All that is required is the business owner to enter his details on it and then I can simply leave it with them to hand in at their bank once completed.
My work for STDcheck’s website, started wheen the site’s SEO was in the very beginning stages and, while there were quantifiable results in those early days, I’m still coming up with new strategies two years later.
Get your clients some rankings: It is important to use your portfolio to show. If a client sees that you are ranking for a keyword that is according to its industry, they might contact you. So, it is very important to maintain a loss of the portfolio so that you can start.
1) Recognize your strengths and build/grow on them. Recognize your weaknesses and either stay away from projects and opportunities those, or do something to overcome those weaknesses (e.g., through training), or outsource.
Although I think the title is a bit misleading, should be more like “How I Built a 7 Figure SEO Agency and What Any Business Owner Can Learn From It.” These same lessons apply to consultants, lawyers, realtors, you name it.
Neil, This has motivated me and really need it now. I just had a meeting with a $45 million/yr business and asked them for $100,000 budget. I was able to show them I could get them the same clicks organically that they were paying $10,000/ month for with PPC… and show them my solution was long-term from 3 years of client data in the same industry and locations nearby for the same style keywords. I did not get the deal and it really discouraged me. Was the first time I ever asked for that much money so I could taste it. My biggest clients all fall in the realm of $1500/ month but I cannot build an agency like that for sure. I want the big clients like but am a 1 man shop. You feel maybe I am too small at this point to go for that kind of money? I could have done a better job showing my prospect a path to ROI. I have a new meeting I think for a company that does say $5-7 million per year, is a $100,000 annual budget realistic if I can show them the path to money? I need a wealth mentor. Got to break through this.
Dan Kennedy talks a bit about a preponderance of proof when you’re presenting yourself to your potential client. To build some credibility for yourself initially, evidence of sites you’ve ranked and results you’ve obtained will help a great deal when you’re selling SEO. You want to be able to show these to prospects, so they know you’re not, for lack of a better term, full of shit.
Be sure to add your business details to all local and major national online business directories. These listings are not only good for taking advantage of the traffic on these directory sties but the listings also act as good citations to help boost your Google Places/Maps listing in the search engines.
What you must do first is create a referral programme page on your website. On that page you should include a bit about what the referral programme involves, how it works and how much money the referrers can make for sending you paying clients.
Transparency is huge when selling any service. People want to see and hear the person they will be working with. On the other hand, if you were selling a product like a printer, nobody would care who you were. But when you sell SEO services your potential clients want to work with people they know, like and have a relationship with. You can start that relationship on your SEO website by being super transparent. This is beyond important, and so many of your competitors won’t do this. Add real-life photos of you (and members of your team) throughout your website, not just your About page. Create videos of you talking. Let potential clients see and hear you, and you will win more business than your competitors. That is a guarantee!
Search Console – Google Search Console helps your business get discovered on Google. Google will also do a test drive of your site’s map and determine if there are any errors that you can fix. By using Search Console, you can ensure your site is reachable on Google and use data to find out which products are the most successful on your site.