I have been running the Online Marketing Sydney event for a few years and we provide free training for anyone who wants to learn more about digital marketing; there are many events around the globe such as the one I have listed here.
This is seriously impressive. Tons of ideas on how to build a solid SEO agency. My only fear is that all SEO companies trying to get off the ground are going to start doing some of these things and make them less effective.
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
It takes a lot of work Troy, but as you develop your skills and talents, you can begin to outsource a few things here and there to a virtual assistant. Spend time focusing ON your business in addition to IN your business
Giving your clients an effective intro into SEO and the search engines. Make them have the knowledge the web works, and how their business could profit from a good website and also SEO optimized website.
This is where niche identification is important. If you have clearly identified a niche in which there isn’t a great deal of competition, you have a clearly articulated unique selling point and you know what buyers want, then your position in negotiation is stronger. This is why it’s important to have addressed these aspects in your business plan. Failure to do so means you’re very vulnerable on price, because if you’re up against very similar competitors, then your last resort is to undercut them.
Whitespark’s citation intake and reports are non-branded so if you upsell this to clients, they probably won’t know you outsourced this. They also offer a citation clean-up service if they’re a complete mess.
Search engine optimization (SEO) is a type of Internet marketing that changes websites so that they rank higher on organic and paid online searches. This dynamic business changes often, and experts must learn new ways of ranking and advertising every year. If you are an SEO expert, then you may consider offering your expertise to other businesses, rather than working for a company. You will need to invest in marketing, education and business organization in order to reap profits from the business. Learn how to start an SEO consulting business.
I have been on the fence with this idea for a long time. It seems counter intuitive, but you’ve proven it over and over again. Perhaps i’m my own best example, my company is obviously too small to work with your company directly, but i’m an avid follower of your blog and a highly respect your brand. I’m not sure how that comes back financially in this example, perhaps if we get larger it’ll come in the form a of a kissmeterics subscription or perhaps it’s just a referral or maybe just communicating itself is adding DA and i’m just a smaller piece of a larger scheme.
I really thank for the whole information which you have shared in this post. I recently planned my career as SEO and have started a Blog “http://www.hostingtipscoupons.com/” to make some money through online. My long term goal is to be a part of SEO agency. With the help of your content, I hope I can achieve my goal without any hurdles.
So my first bit of advice is to pick a niche. Decide what type of SEO you are. Are you a consultant? A strategist? A link acquisition expert? Content marketer? All of these things come under the SEO banner.
This tactic still may not work for some partners, but it will work for many, and the partnership will then be much more valuable in their eyes than simply “having to give up link juice” without any apparent benefit to them.
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.
As an SEO company, look for ad agencies to partner with as there are a number of ad agencies that are way bigger than SEO agencies. Feel free to cold call them and offer free help with their own websites. If you do well, they’ll drive a lot of clients to you.
I’ve generated thousands of dollars offering local SEO and web design to businesses over the years and this is my way of helping those that might be out there struggling to land that very first client.
By using this example, it is also a perfect time to drop in what price you charge for your SEO services. You can then explain how they can be getting new customers/clients every month with lifetime values of [Y amount], while only having to pay [Z amount] for the SEO service. Plus, down the line when the site is number 1 for all the keywords, they’ll still be receiving all the new customers/clients but will no longer have to pay for the SEO services ([Z amount]).
Standing Order (UK): You can set up a standing order to automatically bill your clients every month. I’m sure you can also do this in the US/Canada/Australia/New Zealand/rest of the world too but it may be called something different.
It’s certainly good that you’re doing your research and gathering information. However, I think that many of my colleagues would agree that nothing has taught us more than actually doing the work. Reading up on SEO can give you some good general knowledge, but actually having the experience of seeing what works and what doesn’t, especially in different market spaces, is priceless.
If you offer anything free, when visitors come to visit your site they may download or read more of the materials which are free then the paid ones. Most of the genuine persons who like your materials will become your clients, or they will promote your site.
This guide, however, should not be your single source knowledge about how to earn money becoming SEO. Honestly, you are the best teacher for you, and the more you learn, the more you grow. So, while you practice these steps we write, it is important that you practice a lot by gathering knowledge yourself from different sources.
3) Have very clearly articulated expectations. Sometimes it is not possible to have everything clearly defined in terms of what eventually needs to be accomplished. For such projects I have learned over time to make sure to include in the contract (a) clearly defined tangible deliverables and (b) clearly defined activities that I would do. For ex., if I am doing a Needs Assessment for a community-based organization (CBO), I wouldn’t now just say a “report with findings and recommendations.” Because a “report” can mean totally different things to different people. I now would actually spell out anticipated page number range, and actually bring to the client several examples of such/similar reports (my own and others) and nail it down with the client (and “stakeholders”): “Here, is this the kind of report we are talking about? If not, let’s agree what’s different you would like to see, etc.”