The #1 lesson that took me years to understand is that client retention is way more important than client acquisition. I used to dedicate so much of my time into deploying all types of marketing efforts to acquire new business, while giving my existing customers less than 20% of my time. Today, I do the exact opposite and give my existing clients over 80% of my time. Not only did this raise client satisfaction and retention, but it increased the amount of incoming leads through referrals and “word of mouth”.
Great Article on the basics of SEO but there is so much more to it. THe Keyword Research if the most vital part before doing all of the basics you have to be spot on or your search engine optimization campaign will be a disaster. understanding what phrases cause a action you are desiring on your site and what has the most traffic are two different things and there needs to me a clear understanding of this before you start.
Website and Web Page Optimization – This is making all the initial modifications to the client’s website so Google can properly crawl and index the site. This is often referred to as “on-site” optimization.
Wonderful post Gary. I started a small web design company a few years ago and only recently started offering SEO services also. There are many small businesses that simply have no idea where to begin let alone have the time to learn about it. Inspirational post thanks.
Again, I’m not an attorney, but this is what I did. I waited a few months before creating an LLC for my business. I made a little money first, then incorporated. The reason I did this is because incorporating costs money. In Illinois it’s about $500-$600, plus $250 per year. No need to waste that money if you never get business. I asked my accountant, Gaurang Patel of Southloop CPA in Chicago, IL, about this. Here’s what he said:
This acts as a big number that they now have in their head and hopefully if you convince them well enough, they won’t want to drop any of the keywords you have proposed and will sign up to have you optimise their site for all of them.
I agree with you that speaking at conference is effective and I will like to go in that direction. What is you don’t have access to conferences, what do you do? How can you get one going most in a rural area?
I know practical is the best thing but did not mention which technique you used for better ranking either on page or off page. How to work for better ranking my site keyword is not in the search engine please suggest me….
In this highly technical world, it is very important to optimize the local SEO strategies in the best possible ways for businesses that always have different locations at different places. Earlier, the famous SEJ Executive Editor Kelsey Jones and YMarketing’s SEO Analyst, Brian Harnish had written a lot about locations that have performed well on SEJs.
As I said, luck is usually the sum of preparation + opportunity. Give yourself a pat on the back for being so “lucky,” then keep up the good work. This field changes so often that it’s almost impossible to stay current on everything and still have to apply that knowledge to your actual work! That’s why I suggest specializing in a particular aspect of the field. It narrows your focus, concentrates your skills, and makes you more valuable to clients (not to mention employers!). Congrats on your success, Vanessa!