There are lots of new SEO companies that come out the gates, do a load of dodgy link building and rank for their head terms (SEO company in Birmingham, etc.) and then think they know all there is to know.
Hopefully, people will want to set-up a legitimate SEO business and I would never encourage ‘dodgy’ activity. Having said that, I’m sure many will because it’s a way to cut corners, but that only results in cheating themselves because, as you say, these ‘dodgy’ methods don’t work.
Interesting article! Although I know quite a bit about SEO, I don’t think I would ever want to start an SEO company. One reason is that some shady SEO companies are ruining it for everyone by sending out mass spam emails. Check your spam box – probably 50 from people selling male enhancement products and 10 from SEO services claiming to make your traffic skyrocket. These emails leave a bad taste in people’s mouths. Another reason is that Google keeps changing their ranking algo. This will most likely lead to unhappy customers is they get deindexed or slapped in the rankings regardless of whether it is your fault or not.
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Once we learned this, we started to work with as many large brands as possible, even if the large brand wasn’t willing to spend money on us… Heck, we were even willing to lose money or do the work for free.
Business skyrocketed with my short, simple, and clear contract. In fact, I had several clients remark on how simple our SEO contract was to understand, and that’s the reason they were working with us.
Email Marketing… is by far the most cost-effective solution to this problem, so flex some brains and come up with an offer that will let your business stand out from the crowd. Your average client is very busy and cares about nothing but ROI, period. Short and sweet is the best way to go… if you can’t inbox well, better find somebody who can.
The number of small businesses coming online is increasing rapidly. But unfortunately, most brick and mortar businesses are still offline. This is an avenue for you to make extra cash by convincing them to put their business online and educating them about free traffic / customers.
All you have to do is type in the URL of the business’s website in to the software and hit go. The software then compiles a professional, custom SEO report for that site. You then simply take the report, add a quick introduction at the beginning, include the keywords and search volume they are missing out on and a call to action at the end to get them to contact you, voila!
I agree with you that speaking at conference is effective and I will like to go in that direction. What is you don’t have access to conferences, what do you do? How can you get one going most in a rural area?
All in all, I do agree that all what you write about applies to any person who is funded to run a company (may be that is why you already introduced that you are kind of a big deal). But for non-funded bloggers and marketers from developing states and companies, wait for sometime before you take all this information from Neil. Otherwise, you will not celebrate the first birthday of your Domain name.
There’s no question Google makes life difficult for SEOs. Between rolling Pandas, Top Heavies, Penquins, Pirates, EMDs and whatever updates and filters they come up with next, the job of the SEO isn’t easy. SEO is a fast moving, challenging environment.
When you are building your agency, you need to focus on getting clients that pay you six figures a year. It’s hard to build a profitable agency and provide great results when someone only pays you a few grand a month.
Working for a family business or a steady corporation isn’t something to be looked down upon by any means. The key to mitigating the risks on both sides (getting laid off for example) is to be financially prudent, continually invest in yourself (earn a degree, start a side business), and be loyal to whom you work for or with. If you do those three things you will typically be ok in any reasonable situation.
Power Leads Pro X is a piece of software that automatically searches Google Maps listings for businesses in any niche that you specify using the business name. It can also gather businesses on a country, state or city level! If I decide I want to promote my services to lawyers in London for example, all I have to do is select London from the UK section of Power Leads Pro X, type in the keyword ‘Lawyers’ and hit the search button.
At that point you should be able to confidently take on clients and provide some sort of marketing value. Is this the best way to go about starting a consulting company? No. Are you going to make a ton of mistakes? Yes. Will the company become successful? It depends on your desire to succeed, your ability to perform for clients, your ability to market your services to other clients, your ability to run a business and stay organized.
I spoke at local places and those have gotten me a ton of leads and clients, I believe I e-mailed you about that once. Speaking is definitely the best thing to get business, build credibility, and networking. I’ve never been to and SEO conference, but I can imagine how a non-SEO conference would be better to get leads.
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Brilliantly written, thoroughly liked reading the post. Especially the points you have mentioned about things to keep in mind when doing a face to face meeting with prospective clients are encouraging.
When you’re thinking of starting an SEO business you need to correctly value your own time and your capabilities and be sure to leave “margin” that will account for any time that you end up spending during meetings.
Recent changes to search engines’ algorithms have made very easy to overdo on-site optimization, but backlinks remain very important for raising a site’s position in the SERPs. And good backlinking is hard. I read an article by Todd McDonald recently that likened it to being beaten up – long, and frustrating!