That SEO isn’t one size fits all and don’t put all of your eggs into the one proverbial Google basket. Google can and will pull the rug out from under you if you try to take shortcuts so, even though customers want quick results, it’s our job to coach them on the long game for lasting success.
Your time needs to be dedicated to what you do best, getting SEO results. Trust me on this. Don’t waste your valuable time on things anyone can do. The person you hire as your assistant should be a entry level person, looking to get into the industry. This is the perfect job for them. They can assist you for a couple years, then when they get experience and knowledge of the industry you can move them into a more important position, like doing some of the things you do. After all, they’ve shadowed you for years. They must have learned a lot.
Perhaps there are web design companies who can’t afford a full time SEO, but would like to offer the service to their clients. Get three or four of these agencies as “clients” and you’ll likely create one full time job for yourself. This is a particularly good model if you don’t like sales, or don’t have time to do a lot of sales work. The design agency will do the selling for you, and they already have a customer base to whom they can sell.
In the professional SEO world results matter the most. If you are able to show results, then referrals would follow you. What many of the SEO agencies miss is that they do not track the success of their campaigns and they fail to let their clients know they did it for them!
“Google’s research shows that 1 out of every 5 of the 16 billion Google searches a day are in regards to a local business. Just based on these keywords alone, you can see that [X amount]* of people are actively searching for the exact product/service that you provide. They are finding the solution, but unfortunately at the moment it’s your competitors who are profiting from it. “ – Again, this highlights to the business owner that their competitors currently have the jump on them when it comes to the search engine ranking positions for their targeted keywords. This should act to again create urgency and fear in the business owner as they have been made aware that their main local/national/international competitors are taking the lion’s share of the visitors/leads/customers that are searching online for the exact same product/service that your potential clients offers.
The SEO approach for smaller businesses needs to be about a lot more than just SEO, it needs to be more about SEM – with strong emphasis on the “M” (arketing) in order to avoid the fate outlined in the link above. Google looks deficient if people can’t find the big brand names, but few will notice if a small, generic operator falls out of the index as another relative unknown will take their place.
Are you one of those people who always dreams about starting your own business, but always comes up with excuses not to do so. Your not alone, many people do this, but continues the rat race working others. Well, it could be easier than you think to start your own business!
Nice…I do see so much opportunity for people to become specialist in specific areas….since each year there are so many new aspects of what Internet Marketing as a whole is made up of (where are your buyers?…find out where, and be there too…), that there is always new opportunity to become a specialist in one particular field of internet marketing…
Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is such a popular services. But you can get started on building quality links by doing some of the following activities.
BONUS: I’ve got a special bonus at the end of this tutorial which will help you even further on your quest to start an SEO business. In the ‘Bonus Download’ file I have some goodies for you to use that will save you hours and hours of work! As you go through this tutorial, I’ll explain what each file and document is and how it will help you out.
This helps demonstrate your expert knowledge of a particular subject, and with the pubs distribution and syndication channels helps gets you (and your business) exposure and promotion at scale. And the only cost is your time.