Also, traffic for SEO keywords for huge cities like “SEO Los Angeles” and “SEO Chicago” is extremely low (despite the very high KD) compared to traffic for things like “best office chair” which has more volume but a lower LTV…
Again, I agree that there are a lot of firms out there who are probably providing less than optimal optimisation for clients’ sites but RankPay (the company I refer to in the tutorial) have a good system in place for people to get a clear indication on pricing and also have a lot of decent testimonials regarding their results. On that basis I think there are definitely worse companies out there that someone new to the industry could outsource their client work to.
Moreover, you can approach other businesses and experts and “steal” from their knowledge. A simple Google query for the Chicago area shows a lot of useful results for someone looking for seoservicesusa seo chicago agency.
I’m sure fellow marketers will agree, developing and executing a solid strategy that consistently provides you with new clients and guarantees timely payments will save you quite a few grey hairs, and probably your sanity… but above all, let you keep your boat afloat.
Having a good local Search Engine Optimization can help one to get a lot of the local presence of the brand and a lot of the local crowd. This gives way to more people to turn up at the particular location that one has chosen. This can help to talk to the people face to face and then create the good contact relation with the costumers.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.
In return, perhaps you’ve had a confused or overwhelmed look on your face, wondering ‘what exactly is local SEO?, ‘how’s it different from your existing SEO efforts?’, and ‘how exactly do you get started?’
Thanks for the great info Neil! You really put the smaller clients into perspective and I like how you seem to focus on the Pumpkin strategy and building bigger clients. I think that’s one area that I can use a lot of improvement in. Needless to say I’ll be updating my companies strategies and plan of attack based off of some of these recommendations.
As I said, luck is usually the sum of preparation + opportunity. Give yourself a pat on the back for being so “lucky,” then keep up the good work. This field changes so often that it’s almost impossible to stay current on everything and still have time to apply that knowledge to your actual work! That’s why I suggest specializing in a particular aspect of the field. It narrows your focus, concentrates your skills, and makes you more valuable to clients (not to mention employers!). Congrats on your success, Vanessa!
3) Integrating all marketing & sales channels (traditional and digital) to work in unanimous military regime that is fully aware who is doing what and how they can help each other out towards the common goal.
But I do find it tempting to hang out a shingle or do a small website that does online marketing. I’ve met business people who are incredibly smart that wouldn’t know online marketing if it fell on them. I call it “smart people” disease.
See when you first started your SEO agency. What kind of tactics did you use? I know you can use white-hat SEO and with strong content you can climb to #1 and for black-hat SEO is basically spam. What am trying to say is when you first joined “Elpac” and started to do SEO for them, did you just basically spam your way to the top because I know back in 2012/2013 you could climb your way to the top by just simply spamming your keywords – manually build backlinks use tools. I know the algorithms always change and every time it gets harder. See what would you do? SPAM your way to the top or do it the legit away? (I don’t even think there is a legit way and there’s only one way). What would you say to a beginner what kind of tactics should I do? Am not asking to give up your secret.
Business skyrocketed with my short, simple, and clear contract. In fact, I had several clients remark on how simple our SEO contract was to understand, and that’s the reason they were working with us.
SEO businesses offer to created legitimate techniques and methods to help drive traffic to clients websites. Now, that may sound complicated, but all it means is that they help to build links that point to a site which attracts visitors.
After a few months of me working with Elpac, their rankings shot up to number one on Google for terms like “power supplies”. They were so happy, they introduced me to other companies they knew. Within months, I was pulling in around $20,000 a month from SEO consulting.
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
Awesome post! Thanks for sharing your experience. question is does this still hold water? has the SEO agency or digital marketing agency field gotten too crowded to compete or are there still ample opportunities to carve out a niche and provide good services, SEO or otherwise, to businesses? Thanks again, big fan!