Great post. Most of my SEO clients come from referrals and they are converted from leads to clients by, as you say “giving away the farm” (I like to call it consultative selling). Once they see what can be done its a no brainer. I now need to get some bigger clients to turn my agency from 6 figure to a 7 figures.
Thank you for your post, it made for a very interesting and well worthy read. I am from the UK and going for a second job interview with a local SEO company very soon. One of the tasks in my interview is to present to them how I will drive new business for their company. They currently only work from referrals but want to rapidly expand their client base. I have been studying my socks off learn all I can about SEO and how to drive business. The main way, I can think of personally, would be to cold call local businesses. Now I understand that if we ‘were that good an SEO company then we shouldn’t have to cold call’, but my argument is that we would just be using any advantage we can in order to develop our business. They already use Twitter and Facebook and go to shows and seminars etc. Do you think cold calling would be a useful way to drive business into an already reasonably well established SEO organisation? If not, do you have any more advice on how I could do this. I am determined to get this job and any constructive advice from anyone would be greatly appreciative…
Neil, thanks a lot, as always, for sharing your story. It’s very inspiring and touches on a few things relevant to any kind of business: drive results, care about clients, think big and don’t be afraid to do some free work at the beginning. Loved it!
We have already covered the topic. But since it also comes with the process, it is important to understand it. The core decides to get work is to get clients. As mentioned, the improve decider is to start looking out for work. The variety of ways with which you get work is – to get the idea where your core type of work is received. You can use the freelancing websites, you can use bidding websites, you can even use marketing ideas.
Excellent post. I think that if you work hard on Internet marketing and if you think that you could work on laptop 10-14 hours a day in right direction then you will get some where after few years. Your experience teaches you every thing !
It’s easy to assume the buyer has all the power, but this isn’t true. If they’re talking to you, they have already indicated they want what you have. You are offering something that grows their business.
You mentioned hustling Craigslist when you first started out. I’m in a similar situation, I just emptied my change jar to keep my internet turned on for a little bit longer while I try to get a business started. Any suggestions on what to try to do to get SEO customers?
I don’t think I’ll take SEO advice from someone who allows there website to have this many ads. I’m all for ads, but this is ridiculous. I had to stop reading the article twice because of stupid pop-ups that completely cover everything.
It doesn’t pay to try and be all things to all people, especially when you’re a small operation. In fact, the advantage of being small is that you can target very specific areas that aren’t viable for bigger marketing companies who run high overheads. Consider your own interests hobbies and see if there’s a fit. Do companies in your area of interest do their search marketing well? If not, you’ve got a huge advantage pitching to them as you already speak their language.
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
This can result in personal and exceptional users like lawyers, doctors and others can make references that could straight away initiate a relationship. One can thus remain assured that everything would go in a positive direction there itself and then can help to set benchmarks for a business that would come up in the future.
5. Understand social media marketing. Websites like Facebook, Twitter, Pinterest, and Google+ have become extremely popular for all web businesses. If you can incorporate social media marketing with your SEO, you can not only charge more but you can also deliver better results.
Some of the other skills you need to develop include learning how to build, develop and manage user engagement. User engagement is one of the factors that encourage page ranking and if you are knowledgeable in this area, it will help provide better user experience for your clients.
Power Leads Pro X is a piece of software that automatically searches Google Maps listings for businesses in any niche that you specify using the business name. It can also gather businesses on a country, state or city level! If I decide I want to promote my services to lawyers in London for example, all I have to do is select London from the UK section of Power Leads Pro X, type in the keyword ‘Lawyers’ and hit the search button.
We all want to become our own bosses right from the start, but truth is that you need to work somewhere for at least one year. And not necessarily because you gather knowledge, but because you gain an insight view into a business. You see how things work, you get to go to various conferences on this topic, know people from the field and so on. All this is going to be really useful when you will start your own company.
This was a great post, thanks for sharing it. I have been researching a lot lately about SEO regarding education resources and what have you. I understand that it can be as broad or as specific as you would like. I am really trying to develop a plan on what to study and would appreciate your advice. As of now, I am teaching myself by means of free education resources on these topics; SEM, SEO, marketing in general, html coding, and website design. I plan on offering services relative to those topics as a sole freelancer and wasn’t sure if there is anything to delve deeply into that would better my understanding. If you could suggest any other topics you think would be of great help, or any education resources, whether they are free or come at a price, it would be greatly appreciated.
CONTENT PROMOTION – With over a billion active websites and blogs online, there is already way too much content out there. Without the necessary content promotion, your site is just going to get lost in the mix. You need to continually promote your content to new audiences.