It could be eCommerce SEO, Magento, Joomla… or just local SEO. Just giving you ideas since narrowing it down helps you stand out. Yoast and WordPress speed optimization are specific to WordPress. It helps you specialize in more than just “SEO” which people like.
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.
Your website is the hub of your SEO business. In the 10 years I ran my agency, I had at least 15 different sites. Pay attention, because I’m going to save you a lot of time, energy and AB testing by telling you exactly what worked and what didn’t work. To make this easy, just remember two simple words, “clean” and “simple”. Forget everything else, and ignore everything you see in web design today. Most website are terrible, even the ones created by amazing and talented graphic designers. Here’s why. When a customer comes to your website they want to know three things. Who you are, what you’ve done and how to contact you. That’s it. Everything else is bullshit. This isn’t just my opinion. It’s a conclusion based on analytics and years of obsessive studying and experience.
Helping people for free is still so under-rated… especially for newbies really trying to build a brand. I think this is the most powerful tip on this list as it allows you not only to build genuine relationships but affords you the opportunity to provide direction and advice on websites that are potentially much larger than your own (or any of your current clients for that matter) and see the results; building both trust and brand awareness at the same time.
Since you are starting small, you may want to launch your business right from home; so as to reduce your overhead expenses and risk. However, you must make sure that your proposed home office is conducive and free from noise / distractions.
You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
Hi Muhammad! There are plenty of sites online (ours included) that have lots of information about SEO that you can learn from. I myself didn’t know much about SEO I started reading about it online.
Interesting article! Although I know quite a bit about SEO, I don’t think I would ever want to start an SEO company. One reason is that some shady SEO companies are ruining it for everyone by sending out mass spam emails. Check your spam box – probably 50 from people selling male enhancement products and 10 from SEO services claiming to make your traffic skyrocket. These emails leave a bad taste in people’s mouths. Another reason is that Google keeps changing their ranking algo. This will most likely lead to unhappy customers is they get deindexed or slapped in the rankings regardless of whether it is your fault or not.
If you are at the point where you need to make a decision or want to make a decision down the road, there are some key points to keep in mind but financial variables are some of the most important variables in this equation.
I’ve generated thousands of dollars offering local SEO and web design to businesses over the years and this is my way of helping those that might be out there struggling to land that very first client.
“If you decide to work with us then you are the only [insert industry] we will be working with in [insert city/country/continent].” – Explain that while you have been in contact with other businesses in their niche/area/industry, if they subscribe to your SEO services, it will come with a guarantee that they will be the only organisation you work with in that niche/industry in that city/country/continent. Obviously amend this based on what sort of company you are pitching to, a local accountant for example will be slightly different to a multi-national company operating in numerous countries.
As mentioned earlier, starting your own SEO business online needs very low initial investment. All you need is a computer and some reliable connectivity. It is neither capital-intensive nor labor-intensive.