When people hear the words ‘cold calling’, it often makes them want to run for the hills. However, it still is, and probably always will be, one of the most effective, quickest and cheapest ways to generate new clients for your business.
Knowledge/Previous experiences with SEO companies: I always ask them first of all what they know about SEO and have they ever hired an SEO business for their business before. This will let you know where you stand in terms of what their expectations and previous experience may be. For example, I’ve worked with clients in the past who have hired SEO companies before that have not delivered on any of the ‘promises’ they made and have left a bad taste in the business owner’s mouth. In these instances, you have to work hard to build trust with the client and explain exactly how you are going to deliver the client their desired results.
Many successful SEO companies do this. Whitespark offers $4-5 per citation with a report. Yoast offers specific SEO auditing ranging from $600 – $10,000. Moz Local will keep your top 15 citations consistent for $89/year. The trick is to be specific in your services. This should also avoid people wanting to pick your brain for free.
I have learned to adapt. What worked yesterday may not work tomorrow. Because of the constantly changing landscape of SEO and reputation management, I always want to be ahead of the curve so I can consistently get results. I care more about ranking results than just about anything else.
Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
The problem? Google Analytics doesn’t provide keywords so you can’t measure them. And you can’t rankings by Google organic, local pack, Bing organic, Bing pack, etc. And Google Search Console’s search analytics is only decent for very basic keyword reporting.
I have three main recommendations. And maybe a warning – like one of those signs you see in horror movies – go back, do not enter, trouble ahead. This is no easy gig so you need to ensure you are up for the task.
Make sure they push their content on Google+, LinkedIn, wherever it’s relevant. The idea is to do content marketing, not content creation. If a particular writer gets a lot of inbound links or tweets, let them know rewards will follow.
Once you’ve added your email message you can then the software to dynamically add certain details of the listing in to the email using token variables. This means you can add the business name, the city the business is in, the amount of back links the business’s website has and lots of other information that is totally unique to their business.
Arpit Singh is a Digital Marketing consultant and a Passionate Blogger from Noida, India. He is also an Author and Trainer in the field of Digital Marketing. He blogs about digital marketing tips and tricks at his blog digitalseoguide.com. Learn more about him at About page.
Very resourceful article written as how to start a seo business…it gives proper details of each and every point as how to make conversation with clients using chat and how to make visitor to become client and nice list of tools/website to use for making the work easier..another site providing seo businesses to check site analysis is http://zigstat.com
By ranking your website keywords like ‘SEO [INSERT YOUR CITY NAME]’, ‘[INSERT YOUR CITY NAME] SEO’, ‘Buy SEO [INSERT YOUR CITY NAME]’ etcetera etcetera, assuming these keywords have good search volume (which of course you will have researched beforehand using Market Samurai), then you will have these local business owners actually contacting you! If you find yourself in this powerful position then that’s when you can really scale your business up and start earning large amounts of money.
If you gained nothing from this post then feel free to write your own better & deeper post. I hope some ignorant jackass then comments on it calling it deceptive spam because it didn’t precisely fit their opinion/needs/wants/desires.
When you feel that the meeting has come to a conclusion and every possible question the business owner has asked has been answered, it’s time to get down to the nitty gritty and talk money. If the client doesn’t take the lead then a good way to get things started is to say;
Some brands don’t want every employee to represent their brand in social contexts, some are OK with that. For example, if you work for The Economist, don’t expect to see you name appear on any of your articles. If you work at The New York Times, you may even get your Twitter handle in your byline.
What you need to do first is join some LinkedIn groups. The sorts of groups you want to target are the groups that are going to be full of business owners in your area. So look for your chamber of commerce group, entrepreneurs in your city groups, business owners in your city groups etc (you get the gist).
I’m so glad you wrote this. I’m in the process of starting my agency and have thought about each of these points along the way. My biggest worry was taxes, so I’m glad you included that part. Thanks for all the value!
Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings (see below):
I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
And this explains why the demand for SEO services and experts is on the increase. If you have a good knowledge of SEO, you can make a lot of profit by starting a local SEO, which would cater to the SEO needs of individuals and businesses within your city, state, or country.
The other elephant in the room is stress. The stress of being the breadwinner is stressful enough, but if you have no safety net or if your business is brand new (thus more unstable than 9-5 corporate stuff) as well then it is really stressful. This is something to keep in mind and something you might want to try and emotionally reconcile before you start.
One of the most important lessons I’ve learned is to keep organized. As the clients begin to come in, files and resources can become extremely disorganized. The more organized you are the higher your quality and output will be.
I love the transparency in your posts and the way you share the knowledge instead of hoarding it. Yes, part of it can be due to business reasons like getting leads, traffic etc., just like you’ve stated. But, I am more taken in by the Human You in these posts…which is your genuine desire to share and educate.
Reading your blogs seems to be living with you and seeing your personal growth as an entrepreneur as you always mention how you learned all these things. I am mentioning the kind of revelation you made about 51 leads and 18 leads.
Your website is the hub of your SEO business. In the 10 years I ran my agency, I had at least 15 different sites. Pay attention, because I’m going to save you a lot of time, energy and AB testing by telling you exactly what worked and what didn’t work. To make this easy, just remember two simple words, “clean” and “simple”. Forget everything else, and ignore everything you see in web design today. Most website are terrible, even the ones created by amazing and talented graphic designers. Here’s why. When a customer comes to your website they want to know three things. Who you are, what you’ve done and how to contact you. That’s it. Everything else is bullshit. This isn’t just my opinion. It’s a conclusion based on analytics and years of obsessive studying and experience.
People love to brag about new companies they are working with. It’s a good and exciting feeling about their future. Take advantage of this. Give each new client a referral letter that offers a cash reward for sending and referring any new clients that your agency signs. This is similar to the partnership program, except I don’t believe you have to pay 10%. A simple fixed amount or small percentage of the first contract is good enough.
If we hadn’t accounted well for that time in the pricing we established for our services then we would have had to eat that time and really have gotten paid less than we’d actually charged for the audit.
Do you have experience starting a local SEO business or working as an SEO freelancer? I would love to hear your feedback if you want to leave a comment below. Also feel free to ask me any questions about this article or local SEO in general – and I’ll be glad to answer them.
I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.