Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of things easy.
You can easily run this business from home (or anywhere in the world with an Internet connection). It can be very lucrative. The start-up costs for this business are very low. Normally the service is a long-term arrangement as clients need to maintain their rankings. You can increase your earnings by offering additional related services such as website creation and website design.
Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.
Following all of the things described above guarantees that your web resource will be ready to get into Google’s local search pages. However, these actions do not necessarily mean that you will get to the top of Google search or a pin on a map widget. Therefore, if you are serious about conquering the first positions, you definitely should not stop there. Continue to develop your web resource. Improve the content of old landing pages and create the more relevant content on your site. Keep track of your competitors’ achievements and make the same, but much better ones.
Don’t go away and build your website, buy all the necessary software and then just give up after a week because you’ve not had 100 people phoning you to arrange meetings. It’s going to take time and effort but eventually you CAN and WILL have a successful SEO business of your own… But… Only if you REALLY WANT to!
[sociallocker id=”571″]If you have any questions at all about this tutorial then please feel free to either leave a comment below or click the link to download the Bonus Download file. Once you’ve downloaded the file, you will have to unzip the folder. If you don’t know how to do this, you can download the free software called 7Zip to do it for free.
In this weak and unstable economy it is really hard to reasonably project out 5 years on a life changing decision. There are so many variables to take into account that it’s difficult to give a tailored answer to each situation.
Answer the Public is a free tool for finding out what people are searching for. This website helps you find keywords, brainstorm content ideas or understand your overall field. Answer the Public is a good place to get started and pairs well with something like Google Trends, which will be able to tell you how popular a term or search is compared to another.
You can sell some specialized SEO services, such as citation building or reputation management for under $1,000/mo, but the problem is that the sub $1k/mo fee range is where most of the SEO snake oil is sold.
By using this example, it is also a perfect time to drop in what price you charge for your SEO services. You can then explain how they can be getting new customers/clients every month with lifetime values of [Y amount], while only having to pay [Z amount] for the SEO service. Plus, down the line when the site is number 1 for all the keywords, they’ll still be receiving all the new customers/clients but will no longer have to pay for the SEO services ([Z amount]).
It’s essential to have a plan, just as you need directions to get to a travel destination. You could wing it without a map, and you might arrive in your destination, but chances are you won’t. You’ll most likely get lost. A business plan helps you assess where you are, and remind you where you’re going.
BONUS TIME: Now you know exactly what you need to do to start your own SEO business, it’s time to download all the goodies I’ve mentioned throughout the article that are included in the bonus download file! Go ahead and claim your your FREE download file now before you go off and get started;
Cool to hear your story Neil! You getting that first company such great results is what catapulted your SEO career. So many so-called SEO companies are robbing small businesses and not producing results. Good to hear you’re not on the “dark side” my friend.
Hey Neil, your biggest fan here. In an effort to reach the 7-figure mark ourselves, your post inspired one of our most recent posts on how to build an in-house SEO Agency: http://blog.lalocalseo.com/post-10-How-to-Build-an-in-house-SEO-Agency
On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.
Local SEO is a facet of SEO that focuses on optimizing organic results that serve local results. Whether or not a query receives local results in the SERP depends upon the search engine’s interpretation of the user intent. Mobile queries, location-based queries (e.g. [Los Angeles tacos]), or service-oriented queries (e.g. [suit tailor]) will return local results. Even a query as broad as [tacos] will trigger local results, as search engines assume the user is quite likely hungry and seeking food:
The starting point for any SEO toolkit should be: Majestic, Ahrefs, LinkRisk, Open Site Explorer and SEMRush. These tools will stand you in good stead and will allow you to effectively analyze and rank client’s and competitor’s sites.
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If you offer anything free, when visitors come to visit your site they may download or read more of the materials which are free then the paid ones. Most of the genuine persons who like your materials will become your clients, or they will promote your site.
Sure I can advertise other places…but I can’t reach Google’s customers there. As an individual I can choose to use another search engine, but as a business I cannot magically make potential customers do the same. I HAVE to use Google or give up a huge market share.
I went over the article again and I think I like the public speaker engagements as a sales channel. So next month I will get some training on this. But how do I find the events that would be willing to have me as a speaker even if I pay for it? Hope you can provide some advice on this.