I truly belive the assistant should be your first hire. You are the most valuable person in your company and you always will be. Your time is priceless, literally. What you’re going to find out is that 80% of your time is going to be bogged down by B.S. admin work that anyone can do. Following up, contracts, emailing customers, being on the phone and much more that you probably don’t even realize.
Many successful SEO companies do this. Whitespark offers $4-5 per citation with a report. Yoast offers specific SEO auditing ranging from $600 – $10,000. Moz Local will keep your top 15 citations consistent for $89/year. The trick is to be specific in your services. This should also avoid people wanting to pick your brain for free.
5. Understand social media marketing. Websites like Facebook, Twitter, Pinterest, and Google+ have become extremely popular for all web businesses. If you can incorporate social media marketing with your SEO, you can not only charge more but you can also deliver better results.
I’m sure fellow marketers will agree, developing and executing a solid strategy that consistently provides you with new clients and guarantees timely payments will save you quite a few grey hairs, and probably your sanity… but above all, let you keep your boat afloat.
I have been constantly improving that audit throughout the last 4 years of doing full-time SEO consulting. You should find it super helpful and can tweak it however you like. I would charge $500 for a micro audit (8 pages) and $900 for a full audit (15 pages). This is a simple pricing structure and will be affordable for any serious client.
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
You can start your own SEO company but before that, you need to understand how to be so. To start up an SEO company is a very tough task. If you are defined by the process and if you learn how to make your website work, you can become an entrepreneur.
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I used to work in the SEO department for a basement systems company and you have no idea how intricate a proper SEO company is. They owned a network of thousands of quality domains, blogs and websites whose sole purpose was to constantly build links back to the multiple business properties they owned. They had one main business but owned multiple domains to rank in different states and regions. Not to mention the managing of their anchor text, and conversion testing to see how a keyword would perform. The on page stuff is basic, the real value an SEO agency can provide now a days is a proper network of diverse high quality sites to provide links and knowing how to give those links and for what keywords.
When you first meet with a business owner face to face, the first thing you want to do is ask them some important questions. Here are a few of the more important ones I ask, along with the reasons why and how the answers can help steer your meeting to a successful conclusion:
While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.
Since you are starting small, you may want to launch your business right from home; so as to reduce your overhead expenses and risk. However, you must make sure that your proposed home office is conducive and free from noise / distractions.
Newspapers are always looking for good, well written content that they can publish. If you can either write, or have a professional write, a solid, easy to understand article about SEO and how it affects businesses, then there is every chance that it could end up published in your local newspaper.
I am not in SEO business in any way, but subscribe by every word you wrote there. My consulting business (nothing of your magnitude or level, but still) was growing and doing well – but then started to slip and went down substantially. If I am to list reasons why, all of them are contained in this post of yours – because I was not doing what you are listing. Well, you learn as you go. This year I am set to turn things around.
Apart form quality content, are there any real differentiatng tactics to outdo the competition (assuming them busy with explained techniques) or outsmart the search engine ranking programs. Sincerely, need your thoughts.
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
It’s free and you can do this in one weekend. To get your Google Analytics certification you should have a practice Google Analytics account (a live website). Then follow the video tutorials from Course 1 and Course 2 which is also has practice quizzes – making it easy.
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
It’s not just press releases. It’s interviews, it’s getting your employees to link to deep pages from their Google+ profiles, and it’s drawing attention to the deep functionality of the site so that bloggers and other folks will link to them and discuss them.