In light of all the recent hubbub about JC Penney, David at Distilled wrote up a great post asking whether competitors can use spammy links to harm your site. He explains how to find shady links and get them removed.
For those of you who aren’t feeling quite so ambitious today, why not start small and leave some blog comments? But it’s helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
Keep in mind that you can send partners potentials clients as well. That’s a great starting point and an excellent sign of good faith. Sending a new partner a client first is a great way to help get the ball rolling. I did this before I sold my agency and it was fantastic. A few times a month I would get a couple finder’s fee checks for doing practically nothing, except giving out a name and phone number to a current client.
The biggest challenge relates to trust. SEO and Internet marketers have become the used car salesmen of tech (no offense to used car salesmen!). There are several reasons why business owners do not trust SEO agencies:
That SEO isn’t one size fits all and don’t put all of your eggs into the one proverbial Google basket. Google can and will pull the rug out from under you if you try to take shortcuts so, even though customers want quick results, it’s our job to coach them on the long game for lasting success.
Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
The same goes for internet marketing, or for those people who want to start their own SEO business. This requires many daunting tasks, such as; learning all about the different optimization techniques, finding an initial set of clients to work with, creating your own fully-optimized business site with a good online reputation, etc.
Online reviews- reviews play very important role in decision making for a user. In today’s marketplace user has many options to choose from. in such situation users generally go with the other consumers reviews. 52% consumers say that positive reviews about a business make them user its services. Reviews also make your website more visible in search results. Reviews on your website show how users are engaged on your website. The more positive user reviews you have the better chances you have to come on Local search listing.
I am not in SEO business in any way, but subscribe by every word you wrote there. My consulting business (nothing of your magnitude or level, but still) was growing and doing well – but then started to slip and went down substantially. If I am to list reasons why, all of them are contained in this post of yours – because I was not doing what you are listing. Well, you learn as you go. This year I am set to turn things around.
Unless you plan on doing this all yourself, you’ll end up needing writers, designers, link builders, and other specialists to keep the wheels turning. Get your systems put in place before you need them because you don’t want to start putting together these processes at the last minute. Shameless plug: At Marketer’s Center we have a lot of these systems already cranking, scaling can be plug and play if you want to use our services as well.
Ok, now you’ve got everything prepared and ready, it’s time for the actual meeting. Whatever you do, DON’T BE LATE! If anything, turn up 5 minutes early and just sit in the waiting area collecting your thoughts and running over in your head what you’re going to say in the meeting.
Passionate about building great products that change and shape the success of our clients businesses. Big South African rugby fan, which often leads to heartache. (5-6) Daily coffee drinker, but not addicted (maybe just a bit). Travels a lot, but always misses his twin 27″ screens. The rest is revealed to people who subscribe to Serped 😀
Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from 5% in 2011 to over 11% in this year’s survey
If you want to improve your site’s SEO and make your content better than what’s currently out there, it’s all about the content creation and content promotion plans you have for your site. These are the two most important things to remember.
And finally, for fun, here are six video game concepts we need to bring into common parlance, such as “Hammer Bros. Suit,” which signifies “Any possession or version of a thing that makes everything else look like shit by comparison.” As in: “The new John Deer riding mower is the hammer bros. suit of lawn-mowing solutions.”
Awesome post! Thanks for sharing your experience. My question is does this still hold water? has the SEO agency or digital marketing agency field gotten too crowded to compete or are there still ample opportunities to carve out a niche and provide good services, SEO or otherwise, to businesses? Thanks again, big fan!
I’ve just read the article, one year after it was written and find it of high relevance to anyone who would like to become SEO practitioner. I have only started developing my personal brand online so I could become visible in the industry of SEO and Social Media. Not easy task for many, including myself but as an old saying says: faint heart never won fair lady. Thank you for the article 🙂
If you can afford it, you should also invest in attending an SEO conference or two. I have found that SEO conferences are a great way to learn tons of new information (it comes fast and furious, akin to drinking from a fire hose!). You’ll also get to see (and if you have the gumption, meet) the experts in this field. And, in addition to that, conferences are great venues for career networking (I can personally attest to that).
Sometimes, I see some SEO firms marketing their business using only paid advert methods such as Google Adwords. I would never hire such professionals because their mode of advertising only shows their incompetence. If they were really experts in SEO, they would have used SEO to market their services; not paid ads! Even if you will adopt other online marketing strategies, you must give a good account of yourself by working on your website’s rankings first.
In today’s landscape, more than 125 million US consumers walk around with smartphones, representing 54% of mobile subscribers. Here’s a high-level breakdown of how they use their smartphones to access local information:
I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.
Very resourceful article written as how to start a seo business…it gives proper details of each and every point as how to make conversation with clients using chat and how to make visitor to become client and nice list of tools/website to use for making the work easier..another site providing seo businesses to check site analysis is http://zigstat.com
Creating quality content for your website can be a huge investment, but it is worth it. Search engines will love it, and visitors will love it so much that they will share it on social media, leading to even more visitors. You can start out by simply creating blog posts on your website, and as your audience grows, you can expand your content inventory to additional types of media. To learn more, see the Beginner’s Guide to Content Marketing.
Please can you elaborate on this point… where do you get that figure from and should I be worried? We moved to Mountain View from the UK recently and already have two kids… admittedly, I’m employed full time, but I have ambitions of replicating what I have in the UK over here in the US… What you’re essentially saying is that if we were to go on and have a 3rd child we’d need 40-50k a year extra?!?!
I’m wondering whether those incredibly bad strategy will work for anybody? In spite of placing extremely catchy elements on our web page, we tend to get low traffic and perhaps, low potentials. It is pretty obvious that the service seeker would love to know about what you’re worthy of.
I spoke at local places and those have gotten me a ton of leads and clients, I believe I e-mailed you about that once. Speaking is definitely the best thing to get business, build credibility, and networking. I’ve never been to and SEO conference, but I can imagine how a non-SEO conference would be better to get leads.
With this kind of investment and ongoing costs, seeking an SEO business for sale and going that route starts to make a lot of sense as an option. When you buy an established SEO business, at least there is a local track record and (presumably) some existing SEO equity in the business. In a franchise relationship, you are buying into the strength and recognition of the existing franchise brand – and with Internet marketing franchises, there aren’t any with strong brand recognition. And if you’re not buying into a brand, then what are you paying for?
Recent changes to search engines’ algorithms have made very easy to overdo on-site optimization, but backlinks remain very important for raising a site’s position in the SERPs. And good backlinking is hard. I read an article by Todd McDonald recently that likened it to being beaten up – long, painful and frustrating!
Create a local resource from public data (here’s 30 different data sources) and reach out to local press to get coverage. That’s exactly what Krystian Szastok did and he got some amazing results (you really should read this case study).