Adding a link to your site in the footer of your client’s sites use to be great for SEO purposes, but not anymore. Today it’s great for getting new business. Add a clause in the contract that lets you put a link to your SEO company’s website in the footer of the page. When you get your client on page #1, potential clients can easily find your link and hire you to do the same for them.
You can use a tool like Bright Local to check out any existing citations you have and then update them so that they’re all consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.
Quite a few people have asked me how to raise capital to start a new business. My response is always, “what for?” They usually have a blank look on their face when I ask that. The reason they often look perplexed is that most people just think you need to raise capital to start a business. We refer to those people as “wantrepreneurs”, not entrepreneurs. Don’t fall for this excuse.
EXTRA BONUS: In the coming weeks I’m going to be giving away FULL lists I’ve scraped in Power Leads Pro X absolutely free. Head on over to this post on the forum and let me know what niches you would like the leads for and I’ll see what I can do. Join my newsletter below to be updated as soon as I post these lists on the blog:
Pricing is alway a tricky topic to discuss because everyone tends to price their SEO services a little different. Pricing is based on experience and industry standards. Since there is no turn key solution, pricing tends to fluctuate a lot in the SEO industry. It’s not like buying a printer or a car, so you have to be very strategic in order to get business. It’s also not an industry where the lowest bid wins the client. There are many factors that come in to play.
Click here to visit their website and start the sign up process, before you have to pay you will be able to see how much it will cost you per month for each of your client’s keywords. This is prefect as you can use the site to get an idea of your costs before you actually pitch to the client.
The people you meet in this industry are extraordinary. They are very willing, often surprisingly so, to help out their peers and up-and-comers – note how much of their “proprietary” knowledge is shared with one another in the blogs and through social media, all for free! In my experience, when my contract position with Bing Webmaster Center expired, I was unsure if could continue in the field, given my relatively short experience. In that Bing role, I happened to have met Rand Fishkin several times, one of the kindest and friendliest people I know (oh, and coincidently also the CEO and co-founder of the highly respected SEOmoz, and without question, one of the SEO industry’s top thought leaders). He gave me an invaluable piece of advice, which I will share here with you.
For those of you who aren’t feeling quite so ambitious today, why not start small and leave some blog comments? But it’s helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
You will earn a lot of karma points, and you’ll notice that people will start saying great things about you to other businesses or people, which eventually will get you more business. But the key is to not expect anything in return when helping people.
You might think self-employment is all about working less, spending more time with your family, going to the beach while everyone else is in a cubicle, and all that jazz. While it certainly can be at some point, it is not how you will start out 99% of the time.
Make sure to register your company properly with the right organizations, and register your trademarks as well. You will need the company registration to open a merchant account, lease an office, and get license to operate legally in your state. Choose a unique name and register with your local government.
Systemise EVERY process. You can easily manage 7 even up to 10 clients running everything yourself. However the moment you get past this numbers thing get crazy and unless you’ve got a team and systems in place you will not be able to scale!
Another brilliant feature of the mailer is that you can also use spin syntax to make each email that is sent out totally unique. This means that for example a sentence that would normally be the identical in every email would now be unique, yet still be readable and make total sense, in every email.
With that established, what you would need to do before you go to the meeting with your client is look at the amount of keywords you have researched for them and then look at the various costs that the SEO reseller company are charging for the amount of keywords to optimise.
One trick I tried many years ago was that I created 3 landing pages for 4 local businesses and routed all queries from this landing page to them directly. Once I had sent enough inquiries (tracking script), I actually approached them and showed them the proof = “x” people searching for you, “y” people coming to my landing page = “z” people actually contacting you, now tell me, where should we sit down to talk??
You should have a team of members who can take care of the completed project and who can review the whole project. You can suggest the client with a more devolvement offer. If you don’t know about analytics or website programming, then you need to develop relations with the developer who are near you.