The #1 lesson that took me years to understand is that client retention is way more important than client acquisition. I used to dedicate so much of my time into deploying all types of marketing efforts to acquire new business, while giving my existing customers less than 20% of my time. Today, I do the exact opposite and give my existing clients over 80% of my time. Not only did this raise client satisfaction and retention, but it increased the amount of incoming leads through referrals and “word of mouth”.
This guide, however, should not be your single source knowledge about how to earn money becoming SEO. Honestly, you are the best teacher for you, and the more you learn, the more you grow. So, while you practice these steps we write, it is important that you practice a lot by gathering knowledge yourself from different sources.
Positive reviews work in favour of local sites, when it comes to their ranking. However, try to avoid a too rapid reviews overflow since Google might find this suspicious. Also, it is important that reviews come from the accounts that are active.
The same goes for internet marketing, or for those people who want to start their own SEO business. This requires many daunting tasks, such as; learning all about the different optimization techniques, finding an initial set of clients to work with, creating your own fully-optimized business site with a good online reputation, etc.
Once a solid foundation of NAP and categorization is in place, positive reviews from customers will not only build confidence from prospective new customers, it will boost your local search rankings. The easiest way to get started collecting reviews is simply to ask. This can be as easy as an automatic email sent to customers. Whichever makes more sense for your business is just fine.
Before picking a category, try it out in a Google search. Does it return local results? If not, you probably don’t want to include that as one of your categories on your Google My Business and Bing Places profile.
Having said that, a business plan is always subject to change, because as you encounter the real world – the rapidly fluctuating market – you will start to see opportunities and pitfalls you could never see whilst you were creating an abstract plan in your head. The plan needs to change with you, not lock you into a rigid framework. Treat it as a living document subject to change.
I frequently read your blog posts., recently i came across a news that google+ doesn’t effect your rankings (webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10) , so according to the blog post getting more Goolge +1’s is only for persons that we are following or followers within your network..,
This can result in personal and exceptional users like lawyers, doctors and others can make references that could straight away initiate a relationship. One can thus remain assured that everything would go in a positive direction there itself and then can help to set benchmarks for a business that would come up in the future.
Since your core task as an SEO company is to increase your clients’ organic traffic, which in turn will increase their conversion / revenue; then it is necessary you know some of the basics terms and how they work. Examples of such terms include:
Knowing how to set up a structure for your business might seem basic; “I’m going to start an SEO business because I know SEO”. However, there are things to consider that are involved with your business.
Standing Order (UK): You can set up a standing order to automatically bill your clients every month. I’m sure you can also do this in the US/Canada/Australia/New Zealand/rest of the world too but it may be called something different.