Until you have built your business into a known brand, you will need to do some extra work in order to attract customers. Develop healthy relationships by networking with other SEO professionals, content developers, programmers, graphics designers, social media experts and content marketers.
I chose to specialize in WordPress SEO since phrases like WordPress SEO Services and WordPress SEO Audit are less competitive but still being searched for (enough that I got 5 inquiries/day on my website).
Any tips on how best to nurture a link from a supplier/partner/non-competing business, WITHOUT having to give a reciprocal link back, which I understand to be a poor strategy in SEO, but sadly seems to be the only currency “some website owners” understand?
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
In this highly technical world, it is very important to optimize the local SEO strategies in the best possible ways for businesses that always have different locations at different places. Earlier, the famous SEJ Executive Editor Kelsey Jones and YMarketing’s SEO Analyst, Brian Harnish had written a lot about locations that have performed well on SEJs.
If you’re new to SEO and the business in general, it would be a good idea to rank a few sites first. Experimenting on client sites is a recipe for disaster, you’ll need your own sites at least for this alone.
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce – especially of the marketplace variety – introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website. Here are five SEO mistakes that could be holding back your ecommerce site as we speak.
The people you meet in this industry are extraordinary. They are very willing, often surprisingly so, to help out their peers and up-and-comers – note how much of their “proprietary” knowledge is shared with one another in the blogs and through social media, all for free! In my experience, when my contract position with Bing Webmaster Center expired, I was unsure if could continue in the field, given my relatively short experience. In that Bing role, I happened to have met Rand Fishkin several times, one of the kindest and friendliest people I know (oh, and coincidently also the CEO and co-founder of the highly respected SEOmoz, and without question, one of the SEO industry’s top thought leaders). He gave me an invaluable piece of advice, which I will share here with you.
But I also made mistakes like getting a Google penalty from hiring a bad link builder. My goal is to show you how to start a local SEO business while avoiding the mistakes I made. I will provide you with an SEO audit template, freelancers and local SEO firms to hire, and tools. It took me years to get this down so I hope you find it helpful.
Thanks for the great post! I also read your recent one with the site review sample for your website. Do you have any sample proposals that indicate all of the ideas you talked about? It’s hard for me to visualize this for some reason and I think it would be super helpful. Thanks for your time!
Thanks for the great info Neil! You really put the smaller clients into perspective and I like how you seem to focus on the Pumpkin strategy and building bigger clients. I think that’s one area that I can use a lot of improvement in. Needless to say I’ll be updating my companies strategies and plan of attack based off of some of these recommendations.
Once a solid foundation of NAP and categorization is in place, positive reviews from customers will not only build confidence from prospective new customers, it will also boost your local search rankings. The easiest way to get collecting reviews is simply to ask. This can be as easy as an automatic email sent to customers. Whichever makes more sense for your business is just fine.
By using this example, it is also a perfect time to drop in what price you charge for your SEO services. You can then explain how they can be getting new customers/clients every month with lifetime values of [Y amount], while only having to pay [Z amount] for the SEO service. Plus, down the line when the site is number 1 for all the keywords, they’ll still be receiving all the new customers/clients but will no longer have to pay for the SEO services ([Z amount]).
The affiliate positions a site in the top ten results, gathers leads and traffic, and then sells them to someone else. The display advertiser publishes content in order to provide space for advertising, and typically makes money on the click-thrus.
We all know SEO is a competitive industry so geographically target businesses in your local area can be a great place to start. Simply putting your city name in your domain name will also get you some quick wins.
In this post, we will be looking at the steps involved in setting up a local SEO company. But before we go to that, keep in mind that most clients would request for testimonials or case studies giving details of how you have achieved great results in the past with your skills. So, you must have one or two success stories to tell. Without wasting time, below are the steps involved in setting up a local SEO company: