Online reviews- reviews play very important role in decision making for a user. In today’s marketplace user has many options to choose from. in such situation users generally go with the other consumers reviews. 52% consumers say that positive reviews about a business make them user its services. Reviews also make your website more visible in search results. Reviews on your website show how users are engaged on your website. The more positive user reviews you have the better chances you have to come on Local search listing.
Thanks Neil for this article, as old as it is, it is still relevant. Selling is not my field of expertise, but it’s becoming so. I am a marketer from way back so I do believe that SEO works and is really important.
I’m sure there are many other ways you can accept payments from your clients in your own country and probably indeed in the UK. I’m not going to cover all of them as I don’t have experience using them myself. The facts are that invoice client, receive payment by cheque or bank transfer from client, and then send client receipt works perfectly well.
NOTE: When I first started in this business, I had absolutely no experience of face to face selling. However, after landing only my second meeting using the techniques I’ve already explained in the guide so far, I managed to secure my first client in only my second meeting with a business owner… And it was a deal worth £2,000 (~US$3,200) per month!
Don’t forget about Social Media!!! Social signals are becoming more and more critical for an SEO campaign. So much so, that we actually BOOST our likes and shares on the articles we earn for our clients.
This tool is a free crawler that will examine your site and determine if there are any broken links or problems. As a free SEO tool, the Screaming Frog SEO Spider is an excellent addition to your SEO arsenal. It can be used to analyze page titles and metadata so you can find out if any pages are missing or are duplicated across your site. This tool integrates with Google Analytics, so you can build your data into your overall analytics profile. Screaming Frog offers both a free and paid version with varying features.
While many SEO businesses are doing really well and someone could definitely go in and make a name for themselves by starting the HONEST SEO company, I just don’t think it would be something I’m interested in.
As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:
Starting off this way has risks too (might not be as stable as a large corporation for example) but you can learn a lot about the overall and day to day processes that make that particular person or group successful. I’m not for the idea of building your personal brand on the back of someone else’s brand equity but if your brand develops from the hard, quality work you do for someone else then that’s great.
What does make a difference though, is your broad experience base and how much you can apply it to the work you and your coworkers are doing. experience with things like managing social media campaigns, email campaigns, and usability.
It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page (they’re used by Apple maps), along with other local directories. Your first priority should be Google reviews though.
The fact is that its impossible to guarantee a move up the Google rankings except by the documented ways that you would expect – get more incoming links etc. There are no ‘secret tricks’, so essentially SEO is based on hoodwinking old company bosses who have no idea how the internet works.
What is your current position? What is your background? What is the purpose of your business? What is your competitive advantage? Who are your competitors? How will you exploit their weaknesses, and counter their strengths? How will you increase capability and capacity? How do you plan to grow?