In today’s landscape, more than 125 million US consumers walk around with smartphones, representing 54% of mobile subscribers. Here’s a high-level breakdown of how they use their smartphones to access local information:
Basically I could work 10 hours a day for the next five years if there was some guaranteed result, but I guess the uncertainty until you hit it big is just something you have to deal with when making money online?
If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put inbound links from all the major social profile pages pointing to their profile page.
The blogs were abuzz this week over Google’s “Farmer Update,” which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan’s summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so “search traffic from Google is more expensive for lower quality sites.”) Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.
If I had to go back to when I first dipped a toe in the client services side of the SEO business, and was able to give myself one piece of advice – it would be to carve out a specialization and focus on it, hard.
The main benefit of an integrated model is you get to see a lot of different areas. Many people in the search industry talk the talk, but if their primary purpose is to sell, they’re less likely to have the chops. If you’ve got your own sites, and you win/lose based on how well they do, then you’ll likely have an understanding of algorithms that a lot of sales-oriented talking heads will never have. The downside is that you might spread yourself too thin over a number of projects, and thus become a master of none.
Web analytics are the key to understanding what’s working, what isn’t and where the biggest opportunities are. Reporting and presentation skills are integral to communicating data driven insights and recommendations to clients and company decision makers.
PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
Breakfast clubs seem to be popular places where people can chat and enquire about each other’s business and how they may be able to help each other out etc. These are ample opportunities for you to secure one on one meetings in future when you can be armed with a full report on their site and have keywords researched for them to target.
As simple as it may sound, but a lot of those strengths and weaknesses are not immediately clear and only become clear with experience and time and trying various things, which can take some years. Also, opportunities based on your strengths may not be readily available, so one needs to put focused effort in that direction. For ex., I realized by now that there are some things I am really good at, they come natural to me (to the point that I was taking them for granted), and they happen to be difficult for a lot of people/competitors. So I am now trying to focus on that.
If we hadn’t accounted well for that time in the pricing we established for our services then we would have had to eat that time and really have gotten paid less than we’d actually charged for the audit.
Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).
About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing for personal, professional, and business bloggers. You can follow her on Google+, Twitter, and Facebook.
We operate in a relatively “old-school” market sector in terms of understanding of SEM and asking partners for links seems more hassle than it’s worth. Seriously!! You’d think we were asking for their bank details, not a backlink.