If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)
Neil, thanks a lot, as always, for sharing your story. It’s very inspiring and touches on a few things relevant to any kind of business: drive results, care about clients, think big and don’t be afraid to do some free work at the beginning. Loved it!
It’s essential to have a plan, just as you need directions to get to a travel destination. You could wing it without a map, and you might arrive in your destination, but chances are you won’t. You’ll most likely get lost. A business plan helps you assess where you are, and remind you where you’re going.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
It doesn’t pay to try and be all things to all people, especially when you’re a small operation. In fact, the advantage of being small is that you can target very specific areas that aren’t viable for bigger marketing companies who run high overheads. Consider your own interests and hobbies and see if there’s a fit. Do companies in your area of interest do their search marketing well? If not, you’ve got a huge advantage pitching to them as you already speak their language.
Maybe you know someone in the SEO or PPC industry that might be willing to have you work with them for awhile or perhaps you aren’t ready to fully go at it on your own just yet. Most employers realize that the best employees sometimes are the more motivated and ambitious ones and with that comes the risk that those employees will look to move up and on at some point.
Have been account managing and selling SEO myself for 2yrs consider my knowledge to be quite High however wouldn’t be able to perform the SEO task on a customers site myself this can get rather complicated.
With that established, what you would need to do before you go to the meeting with your client is look at the amount of keywords you have researched for them and then look at the various costs that the SEO reseller company are charging for the amount of keywords to optimise.
When it comes to working for yourself, it’s hard to underestimate the freedom of picking your own areas of working to your own timetable. These are real benefits. If your goals align more closely with a job i.e. a regular income and a regular time schedule, then you might decide that getting a job with an employer will suit you best. If you value autonomy, then running your own business might suit you better.
When Google acquired BeatThatQuote it was violating their guidelines. I highlighted that & they banned it. Then 14 days later BeatThatQuote began ranking again, without even fixing the overt issues I highlighted. So they give themselves the benefit of the doubt, even when they flagrantly violate their own guidelines.
Get your clients some rankings: It is important to use your portfolio to show. If a client sees that you are ranking for a keyword that is according to its industry, they might contact you. So, it is very important to maintain a loss of the portfolio so that you can start.
I have done most of these mistakes in the past, so I can definitely relate to you. Now, in my second start up I hope to avoid the vast majority of them. The single most important advice: learn to fire your clients or never get them onboard at the first place.
Pretty basic question for an SEO right? It would be nice if the answer were equally as basic or simple. It’s an important question, even more so since a sweeping update by Google knocked out unsuspecting webmasters.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
The local results above the organic search results are known as a “local pack” and pertain strictly to businesses with a physical address within close proximity of the searcher or, in the case of [Los Angeles tacos], the location specified in the query.
Newspapers are always looking for good, well written content that they can publish. If you can either write, or have a professional write, a solid, easy to understand article about SEO and how it affects businesses, then there is every chance that it could end up published in your local newspaper.
I think it would work as it builds trust. If you find that it is hurting you, you can then blocking some of it off and creating paywalls. But overall giving away the farm really helps build trust and loyalty. I’ve found that it causes more people willing to open up their wallets.
When I first started my agency it was just me and many VAs. I outsourced everything and paid stupid amounts of money for link placement. Some of these vendors scammed me and many of the link placements sucked or got removed.
For those of you who aren’t feeling quite so ambitious today, why not start small and leave some blog comments? But it’s helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.
Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of things easy.
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
I’ve had a client who took so long to pay me for delivered (in fact, over-delievered) services, his wife had a baby… no, she actually did, and she wasn’t pregnant when I sent the invoice. I learned my lesson the hardway, if you’re reading this – no excuses for falling into the same trap.
Exact keyword in URL – I remember being on page #3 in Google for “Chicago SEO” for a long time, and then one day I switched my URL from “ocean19.com/seo to “ocean19.com/chicago-seo”. BOOM! We jumped up like 20 spots with that simple change.
What you have to remember is that when you’re reading this, it may seem like there are a lot of steps to complete, but in reality it’s not going to take you that much time to complete them all. There’s absolutely no question that if you follow this free guide and ACTUALLY IMPLEMENT it properly, you too can have your own very successful local SEO business and the ultimate freedom of being your own boss.
If you’re new to SEO and the business in general, it would be a good idea to rank a few sites first. Experimenting on client sites is a recipe for disaster, you’ll need your own sites at least for this alone.