I am young SEO Consultant from Italy and I have recently started my website about seo consultancy. I am currently facing some difficulties at the moment as I only rank for a couple of keywords, but I was following your facebook live yesterday and I’ll try to follow some of your advices.
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.
Because of this, you want to survey your clients on a monthly basis. Find out what issues they are having with you, your team, or your company. Let them know that they should be transparent and frank.
You might think a business plan is tedious and not worth the effort. However, it can save you a lot of time, effort and money if it shows you that your business won’t fly. It’s great to model a business on paper before you sink real money into it as there is no risk at this point, yet it will be clear from the business plan if the business has a chance of making money and growing. If the numbers don’t add up on the plan, they won’t do so in real life, either.
Adding a link to your site in the footer of your client’s sites use to be great for SEO purposes, but not anymore. Today it’s great for getting new business. Add a clause in the contract that lets you put a link to your SEO company’s website in the footer of the When you get your client on page #1, potential clients can easily find your link and hire you to do the same for them.
Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. No matter how abstract your business is you can find some way to make it locally relevant.
Knowing how to set up a structure for your business might seem basic; “I’m going to start an SEO business because I know SEO”. However, there are things to consider that are involved with your business.
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
Now you may be wondering where you can find a trusted, reliable SEO reseller service like the one I just mentioned in the example above to be able to complete the entire puzzle of how to make money with your own SEO business.
But I do find it tempting to hang out a shingle or do a small website that does online marketing. I’ve met business people who are incredibly smart that wouldn’t know online marketing if it fell on them. I call it “smart people” disease.
Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings (see below):
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
One of the biggest transitions from a regular job to running your own business, if you’re not used to working in sales, is that you will need to negotiate deals. Those working 9-5, especially in technical roles, don’t tend to negotiate directly, at least not with prospective clients and suppliers.
If you like a regular routine, regular hours, and task specialization, then looking for a SEM job within an established search marketing firm might be the way to go. If you prefer a high degree of control, variety and the knowledge that all the rewards will flow to you for the successful work you undertake, then starting your own business might be a good way forward.
Thanks for sharing this Neil. I’m curious to know how you do SEO differently for a 10k+/month client as for a 3k client. Is it just more hours spent? More money spent on designers and programmers? Thanks for the inspirational post!
Crafting a business plan also enforces an intellectual rigour that will help test and challenge your ideas. In crafting your business plan, various questions will occur to you. How many clients do you need to get in order to meet your financial goals? How many staff members can you afford based on those goals? If you allocate all your time to existing clients, how will have time to acquire new clients? Do you have a marketing budget to get new clients?
Before you can start getting clients, you need to decide how you are going to accept payments from them. I personally just invoice my clients at the end of every month for the SEO work done. Now, some of you may be thinking; “OMG! But what if they don’t pay!?”.
It’s not just press releases. It’s interviews, it’s getting your employees to link to deep pages from their Google+ profiles, and it’s drawing attention to the deep functionality of the site so that bloggers and other folks will link to them and discuss them.
Sounds like you need some guidance on how to create quality content. Well, to be honest, it’s simple. Just make sure you are providing value and are an educational resource to your niche. Create context within your links to avoid being seen as spam. When you do things naturally and write from experience, it shows. Focus less on the ends and more on the means.
Now that you have a handle on your key concepts and have built a strategic keyword list, you’re ready to create a high-level plan for content creation. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in.
Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on ‘earned’ platforms.
If you’re not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like the one from SEOmofo or Yoast’s SEO Plugin for WordPress: