Start off by partnering with a couple local web design freelancers, then start offering web design to your SEO clients. After all, many SEO projects require an overhaul of the client’s site because the development is super old and very SEO unfriendly. Once you’re getting more web design business, and only when you’re getting enough web design business, bring on the web designer full-time.
George! My old friend from my Bing Webmaster Center days! How goes it? I am living IM Ninjas CEO Jim Boykin’s (and Google’s) slogan: “I’m feeling lucky!” It’s so good to hear from you. Thanks for the kind words!
LinkedIn is a great platform to market your SEO services on. The reason it’s so good is that you can connect with the business owners directly without having to go through gatekeepers as you would when cold calling or sending direct mail. Also, by using the method I’m about to explain, you can send as many private messages as you want to people absolutely free!
Now I know there are probably a lot of things I’ve forgot to add, but there is just that much information in this tutorial so far that I don’t think adding any more at this point is going to I could explore the more technical side of doing SEO properly but I have an entire link building series, as well as other SEO tutorials, that I am going to be slowly rolling out soon. Make sure you subscribe to my newsletter if you haven’t already so you can be notified as soon as I publish these new tutorials.
Accordingly ensure you’re always delivering value outside of just the number of rankings or which keywords are ranking #1. Help clients improve their conversion rate, create videos, content, paid marketing and/or other areas you’re already competent in.
Whitespark’s citation intake and reports are non-branded so if you upsell this to clients, they probably won’t know you outsourced this. They also offer a citation clean-up service if they’re a complete mess.
Referrals whether through social media or from face-to face clients are always the way. Although we deliver a service that can easily be supplied remotely, building relationships is the way to build a business sustainably.
Creating a subscription-based pricing model could create a long-lasting relationship, allowing you to develop and deliver success to your clients while maintaining a budgetable, recurring income for your business.
I had this philosophy from day one because I got burnt by paying other SEO agencies. They took all of my money and didn’t provide much in return. Due to this, I only took on clients for whom I could provide the results… but I never explained that to potential clients in a way that made sense to them.
Since your core task as an SEO company is to increase your clients’ organic traffic, which in turn will increase their conversion / revenue; then it is necessary you know some of the basics terms and how they work. Examples of such terms include:
I used to rely on the word of mouth as my main revenue source. It’s easy to build a six-figure SEO agency, assuming you can provide the service. It’s really hard to create a seven-figure business from it though.
Thanks for the comment! I agree will all of that! I took on plenty of undesirable clients when I started out. You definitely have to hustle in the beginning, but get more selective as you bring on more clients. To be honest, realistic revenue for client SEO is in the six figures per year. That is, if you are doing strong work and have effective lead generation channels.
It’s also best if you can educate yourself ahead of time using the resources Neil mentioned above (SEW & SEOBook). Plus check out some tools like SEOMoz and Hubspot. The more knowledge you have about the search engine landscape, the better equipped you will be to find a good company to work with.
Father’s Day Photos Every year we commemorate the beautiful feast of Fathers day in order to give special thanks and show our profoundness of love towards our dad through several ways. Father is one who fulfills our dreams and gives us everything that we need. So, the best day of the year is almost here, on which he truly deserves your gratitude, pictures of father and daughter here you can see best message and pics for Fathers day and also lots of more other thing.
Page Optimization – Remember, Google ranks web pages in their search results, not websites. So focus on optimizing one page for one or two keywords. My secret sauce for optimizing a specific web page is published and outputted for free here on MySiteAuditor. When you run an audit and view a PDF report you can clearly see a checklist of everything I do to a web page to optimize it for a target keyword. If you’re not already a customer your don’t have to pay for this, just run a free audit on MySiteAuditor, then study and follow the report.
“SEO is a cumulative process. If you start now, by the time your competitors catch on they’ll already be months or years behind you. And they’ll have to spend thousands to catch up. On the other hand, if you wait…it could be you playing a desperate game of catch-up” – This statement, for me, sums up why the potential client NEEDS to be buying the SEO services you are offering. It instils the urgency to get moving on it quick, plants the seed of fear about their competitors getting the jump on them and the possibility of it costing them even more money in future to try and get on an even keel with their competitors again.
Matt D’Angelo is a B2B Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. Matt joined the Purch team in 2017 and covers technology for Business.com and Business News Daily. Follow him on Twitter or email him.
I believe SEO and web design go hand in hand. In fact SEO should be done before, after and during web design and development. If you don’t offer web design and development services, you could be hurting your SEO results and losing business. When you just offer SEO consulting to a third party web design and development team, and don’t do the actual SEO work, much of what you recommend could get lost in translation. Something won’t get implemented properly and something won’t get done at all. This will hurt results and make you look bad.
Does the business owner have any questions of their own?: Make sure that before you get round to actually trying to close any deal that you make sure the business owner has no questions left unanswered. By asking this it saves you having to think about all the possible questions that need to be asked and let the client do this for you. You need to make sure that the business owner is clear about how the process works and what you will be doing in the coming months to get them to where they want to be in the search engines.
It can big a huge change for you, understood. It could be costly, also understood. It could also be the difference between you succeeding and failing in the not-to-distant future. Do you understand that?
Page 3: Keywords and search volume. This page should contain a list of keywords and related monthly search volume in Google for each keyword. The keyword research stage is a very important one and you need to ensure that you do it right in order to maximise your potential earnings from each client. You must make sure that you provide the client with a list of as many keywords as you can possibly find that have reasonable monthly search volume (I personally never include any keyword that has less than 100 searches per month).
Also, traffic for SEO keywords for huge cities like “SEO Los Angeles” and “SEO Chicago” is extremely low (despite the very high KD) compared to traffic for things like “best office chair” which has more volume but a lower LTV…