SEMRush provides analytics tools, social media reporting and SEO information about your website. It builds in competitor analytics as well, and can be used for keyword research and analyzing backlinks. SEMRush is a good tool for small business owners who have some experience in SEO already. It also provides data on things like Google Shopping ads and other product displays. SEMRush plans start at $99.95 per month.
As SEO Consulting service provider your job will be to analyze client’s websites and suggesting them what could be done to get their sites to rank higher in search engines. If you are not an expert in website creation and SEO, there are a number of training courses you can take to acquire the knowledge and skills needed to start this business. You can also hire SEO experts to work for you. However, expertise in basic skills of website development and SEO is highly advisable.
You can use a tool like Bright Local to check out any existing citations you have and then update them so that they’re all consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.
If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
Another important aspect of keyword research is targeting a service area. Following a format of [target keyword describing product/service] + [location] is a good rule of thumb for writing your homepage’s title tag and body copy (more on these below). For example, “Kyle’s Taqueria – Taco’s and More | Boston, MA”
3) Integrating all marketing & sales channels (traditional and digital) to work in unanimous military regime that is fully aware who is doing what and how they can help each other out towards the common goal.
I have done most of these mistakes in the past, so I can definitely relate to you. Now, in my second start up I hope to avoid the vast majority of them. The single most important advice: learn to fire your clients or never get them onboard at the first place.
Speaking of price…You’ll also have a better idea as to how much your work is actually worth (what to charge) once you understand first-hand what it takes to successfully create and implement a strategy.
All in all, I do agree that all what you write about applies to any person who is funded to run a company (may be that is why you already introduced that you are kind of a big deal). But for non-funded bloggers and marketers from developing states and companies, wait for sometime before you take all this information from Neil. Otherwise, you will not celebrate the first birthday of your Domain name.
People love to brag about new companies they are working with. It’s a good and exciting feeling about their future. Take advantage of this. Give each new client a referral letter that offers a cash reward for sending and referring any new clients that your agency signs. This is similar to the partnership program, except I don’t believe you to pay 10%. A simple fixed amount or small percentage of the first contract is good enough.
Such an amazing write up, Neil. Good to see you having success with your blog. Now, I watch so many bloggers taking up their blogs, and after a while – when they realize no traffic or no receipts from their blogs, then just stop saying it’s a waste of time. The truth about blogging is that you need to patient and must have the will to serve the required hard work initially without even conceiving of any benefits. Anyhow, thanks a bunch for sharing this post, I’m certain it will come up as an inspiration for all the newbie bloggers out on that point. And good luck with your blog, I hope it gains more success 🙂