This is where niche identification is important. If you have clearly identified a niche in which there isn’t a great deal of competition, you have a clearly articulated unique selling point and you know what buyers want, then your position in negotiation is stronger. This is why it’s important to have addressed these aspects in your business plan. Failure to do so means you’re very vulnerable on price, because if you’re up against very similar competitors, then your last resort is to undercut them.
SEO is a knowledge-based game and you can’t start a successful business around it if you don’t understand how it works. To succeed as an SEO service provider, you must invest in learning everything you can about SEO; and that definitely takes time / resources. But you will definitely smile to the bank in the long run if you stick to it.
BONUS: I’ve got a special bonus at the end of this tutorial which will help you even further on your quest to start an SEO business. In the ‘Bonus Download’ file I have some goodies for you to use that will save you hours and hours of work! As you go through this tutorial, I’ll explain what each file and document is and how it will help you out.
If all of the tips in this article were so obvious & all common sense driven based on things that everybody knows and practices then there wouldn’t be so many forum threads about SEOs going under. In fact, a friend just sent me another one today & I am sure that issue happens every day of the year.
I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
Since users and search engines will be reading the pages on your site, it’s important to naturally use the keywords you’d like to rank for. After all, how else will anyone know what services and products your business offers? The two main areas in which to include your keywords are the title tag and body copy.
When starting out, the first website you should work on is your own. Ensure it’s rock solid and follows Google’s best practice. It’s best to lead by example and often times it’s the first thing a prospect will ask – “how are you ranking?”
I know you mention outsourcing the SEO to another company, but I wouldn’t recommend it to a newbie. You could end up getting burned because most SEO companies these days are useless and use old techniques that will get your website penalized instead of helping it.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.
In terms of revenue potential, most SEO engagements start at $1,000/mo and typically much higher. Josh Steimle wrote a great post on how to plan and budget for SEO on Forbes. Most small businesses pay between $1,000/mo and $5,000/mo. Larger small business may pay $5,000/mo to $10.000/mo and much high depending on many factors such as the level of competition and geographic scope.