Don’t make it too long. Search engines only display about 70 characters in a title tag. I say “about” because it’s technically measured in pixels. You can count pixels, right? No? Well, in that case, you’re best off using a snippet simulator like this one. It lets you see exactly how your website will look in a search result.
If you are already doing SEO for your own websites, have tons of curiosity, and can communicate well, you should be able to get a job in the SEO field (and getting a job is easier than getting a client regardless).
Having said that, a business plan is always subject to change, because as you encounter the real world – the rapidly fluctuating market – you will start to see opportunities and pitfalls you could never see whilst you were creating an abstract plan in your head. The plan needs to change with you, not lock you into a rigid framework. Treat it as a living document subject to change.
Finding clients’ is just one phase of the game, educating clients is a different ball game entirely. There is a high probability that most of your clients will be small business owners that have neither heard of the word “SEO”, nor know how it works.
Great post – really goes to show three things. 1) You can find a great business idea from anywhere as long as you keep your eyes open. 2) That hard work really does pay off over time, and 3) we, as small business owners, can learn anything we set our minds too. Great post.
Streamline your service into a product and offer that to a specific set of customer types. It will take some trial and error but you will eventually get to the point that you can delegate… which brings us to…
PayPal: PayPal *IS* an option, however, they are extremely unreliable. PayPal has by far the worst customer service and support I’ve ever experienced from any company, BAR NONE! I’ve only listed it here as it is an option but do yourself a favour and stay well clear unless you absolutely have no other choice whatsoever.
Interesting article! Although I know quite a bit about SEO, I don’t think I would ever want to start an SEO company. One reason is that some shady SEO companies are ruining it for everyone by sending out mass spam emails. Check your spam box – probably 50 from people selling male enhancement products and 10 from SEO services claiming to make your traffic skyrocket. These emails leave a bad taste in people’s mouths. Another reason is that Google keeps changing their ranking algo. This will most likely lead to unhappy customers is they get deindexed or slapped in the rankings regardless of whether it is your fault or not.
Basically I could work 10 hours a day for the next five years if there was some guaranteed result, but guess the uncertainty until you hit it big is just something you have to deal with when making money online?
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So if you are going to get and keep your clients loyal, then you must do a good job educating them about the importance / benefits of SEO to their business. You will also need to teach them how to measure their SEO results and growth. Thereby making them understand what you are doing and appreciate your efforts. However, this will cost you not just money but also time.