Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
2,000 Words – Hardly anyone does this because they are super lazy or just don’t know that this simple strategy works like a charm. If you’re targeting “SEO Albany” on your your SEO services page, then make sure that page has at least 2,000+ well written words or more. This worked for me and the data has shown this to work as well. Check out this graph below by serpIQ. As you can see, there is a direct correlation between having more words on a page and higher rankings in Google.
On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.
Quite a few people have asked me how to raise capital to start a new business. My response is always, “what for?” They usually have a blank look on their face when I ask that. The reason they often look perplexed is that most people just think you need to raise capital to start a business. We refer to those people as “wantrepreneurs”, not entrepreneurs. Don’t fall for this excuse.
The other good thing about the Studio Press Themes is that you can simply paste your Aweber code in to the theme and that’s’ it all set up and ready to go at the click of a button. For anyone who is unsure of who Aweber are, they provide an opt in email service.
Keep in mind that the competition can be fierce as any lucrative niche will likely already have many competitors. Also keep in mind that Google is likely gunning for you, as there have been clampdowns on thin-affiliates in recent years i.e. affiliates who don’t provide a great deal of unique and useful content.
It’s certainly good that you’re doing your research and gathering information. However, I think that many of my colleagues would agree that nothing has taught us more than actually doing the work. Reading up on SEO can give you some good general knowledge, but actually having the experience of seeing what works and what doesn’t, especially in different market spaces, is priceless.
My advice to anyone who is looking to start an SEO business is actually learn how to do SEO on your own sites for a period of time before actually taking on clients, test numerous things and actually do some heavy research first.
By using this example, it is also a perfect time to drop in what price you charge for your SEO services. You can then explain how they can be getting new customers/clients every month with lifetime values of [Y amount], while only having to pay [Z amount] for the SEO service. Plus, down the line when the site is number 1 for all the keywords, they’ll still be receiving all the new customers/clients but will no longer have to pay for the SEO services ([Z amount]).
I’ve been involved in digital marketing for over a decade, since 2006. Marketer’s Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn’t labor-intensive and still very profitable. If you want to get my “6 Month SEO Plan” please request a free reseller dashboard account here. You’ll also be able to download a price list for all of the services we offer.
Make sure you don’t negotiate on your prices because I bet other SEO agencies won’t go into this much depth to lock in a potential client. Yes, you may be more expensive, but at least the company will know what they getting with you versus what they will get with competing SEO agencies.
I can’t stress enough the financial burden you carry, especially if you are a single-income household with a family, in a volatile industry that is further impacted by a recession; and oh yeah, often unrealistic clients 🙂 and competitors trying to make SEO a commodity through pricing & crappy solutions. To minimize your own stress, you need to already have a rainy-day fund (which you should keep building for when the $h#% hits the fan), an accepted family budget that you can stick to, access to credit or cash when you need it, and a well-defined profit margin for your services. Flying solo, YOU are the inventory — you have to be able to SELL yourself & services — then be prepared to change hats & deliver the goods…..day in & day out. Oh yeah, you have to somehow keep a pipeline of new opportunities b/c we all know there is a life cycle with SEO client work. Your rainy day fund helps bridge the gap in between work. I highly recommend 6-month+ contracts that yield you recurring revenue — this gives predictability and consistent cash flow you can manage.
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As SEO Consulting service provider your job will be to analyze client’s websites and suggesting them what could be done to get their sites to rank higher in search engines. If you are not an expert in website creation and SEO, there are a number of training courses you can take to acquire the knowledge and skills needed to start this business. You can also hire SEO experts to work for you. However, expertise in basic skills of website development and SEO is highly advisable.
I know you mention outsourcing the SEO to another company, but I wouldn’t recommend it to a newbie. You could end up getting burned because most SEO companies these days are useless and use old techniques that will get your website penalized instead of helping it.
To better understand the importance of listings and citations (a concept I’ll explain below), let’s look at the motives and experiences of two very important variables: the search engine and the consumer.
3) Integrating all marketing & sales channels (traditional and digital) to work in unanimous military regime that is fully aware who is doing what and how they can help each other out towards the common goal.
I am sure that things are easy for you as you own some of the largest online blogs so ranking website on the top 3 positions is just a matter of few links from these high authority blog. So I would like you to tell your readers the truth that even if they own SEO agency making it 7 Figure SEO agency is only possible if they own such authority blog or websites. Or at-least if they are friend with people like Neil Patel who own authority blog.
Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.
So many times you see the “Used Car Salesman” turned SEO as his friend said SEO was an “Easy” way to make quick money, the individual has no technical background and outsources all link building on Fiverr it is a recipe for disaster.
This is the next step towards setting up a successful business. Before investing a dime to establish your SEO company, it is important you write down everything you have in mind about your new company; starting from the mission statement, vision statement, your goals and objectives, your target clients, your competition, marketing strategy and other market challenges, the financial requirements, and so on.
My SEO company landed the business of many of the top real estate firms in Chicago simply by adding our name and link in the bottom of a small real estate agent’s website we were working with. We got this guy to page #1 for “Chicago condos” and of course, all of the big real estate firms wanted to know how we did it and if we could do it for them.
While some of you may be thinking this goes against everything that an SEO business stands for, it would be a mistake to overlook the old fashioned Yellow Pages book for promotion. There are still a lot of people who use the Yellow Pages to find businesses and services that haven’t yet started using the web for this instead.
It is really a amazing post. If you dont mind I would like to add some more points like sending direct mail to big SEO companies to get some SEO projects, or asking web designer or developer to refer to you. We can also use Seo agency analyzer wordpress plugin to turn our website to seo analyzing tool. This can also help to attract more visitors to your site.
We have already covered the topic. But since it also comes with the process, it is important to understand it. The core decides to get work is to get clients. As mentioned, the improve decider is to start looking out for work. The variety of ways with which you get work is – to get the idea where your core type of work is received. You can use the freelancing websites, you can use bidding websites, you can even use marketing ideas.
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
Nice…I do see so much opportunity for people to become specialist in specific areas….since each year there are so many new aspects of what Internet Marketing as a whole is made up of (where are your buyers?…find out where, and be there too…), that there is always new opportunity to become a specialist in one particular field of internet marketing…
I make a very good living online using various methods which I am going to teach you how to do absolutely FREE! If this is your first time visiting the site, take the time to read through my tutorials and reviews. If you find one you like, then focus on that one method and if you put effort in, there’s no reason why you can’t eventually make a good living online too.
Donna, yours are excellent additions to this post. My post, as lengthy as it was, really only scratched the surface of the topic. I totally agree with you — staying current is one of the hardest parts of the job. You could easily spend 8 hours a day reading blogs, Twitter feeds, and industry news, keeping up-to-date, but getting no work done at all. And knowing about which top-notch tools to use is an indispensable part of our work. Frankly, I am really excited about the new free SEO tools we are releasing here at IM Ninjas. Be sure to bookmark http://www.internetmarketingninjas.com/tools/ in your browser as I have. Thanks much for the contribution, Donna!