The other thing that is absurd about banning your AdWords account for something that happened almost a decade ago is that people change over time. You may have been advertising something that was wholesome that later became sleazy (maybe after a change of ownership). Or you may have been working on a client project where the domain and site were later sold & became sleazy. Google wants a lifelong ban based on them changing their guidelines after the fact & applying them to you (even though you may not even be associated with the businesses they look down upon). There was also a report of a rogue employee doing spammy crap on the side & then coming into the company office and logging into Google, thus getting the company account torched as well. So you can have ex post facto stuff applied to anything you may have glancing experience with a decade ago & they can buy sites violating their own guidelines & all is well.
Monthly SEO and Reporting – This is how many hours you’re going to spend consulting, creating, reporting and optimizing content to grow your client’s domain authority and improve their rankings in Google.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
And finally, for fun, here are six video game concepts we need to bring into common parlance, such as “Hammer Bros. Suit,” which signifies “Any possession or version of a that makes everything else look like shit by comparison.” As in: “The new John Deer riding mower is the hammer bros. suit of lawn-mowing solutions.”
Here’s an example for Taco Spot, which appears within the local pack for [Los Angeles Tacos]. While it’s great that they use “Tacos” in their title tag, they should consider including Los Angeles as well.
In my case they gave me no warning whatsoever before banning me. They initially insisted they did, but then later recanted and admitted to banning me without warning because my violations were “egregious”. How can an 8-year old deleted ad be “egregious”?
When dealing with these ad agencies, let them know that your minimum price is six figures a year because they should have no problem getting big contracts for you. They’ll probably try to white label your service, which you should be okay with as they will be driving you revenue and eliminating a lot of the hassle by dealing with your clients on your behalf.
This is actually what I am doing at the moment with a really popular local restaurant. I know that because of the exposure the restaurant has and if i was able to do the work for them for free, they will most likely refer me to many other high traffic restaurants and thats when I can begin charging for the projects. Thank you
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
My advice for you, if you really want to do SEO, is to specialize in a particular service or industry. Get really good at link building or E-Commerce SEO…or specialize in travel or real estate SEO… something very specific that you can master. Once you build connections in a particular niche (writers, site owners, bloggers, directories, etc. etc.) the results will be much easier to attain and duplicate. Then you build a name for yourself in that niche and you can easily sell potential clients and get tons of referrals from existing ones.
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.
Even to this date, I try to respond to every email I get and respond to every comment on this blog. Whatever I can do to help people out, as long as it doesn’t break my bank, I do it. Why?… Because I really care about you, just like people cared to help me out when I was a kid starting my first venture.
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
Neil, thanks a lot, as always, for sharing your story. It’s very inspiring and touches on a few things relevant to any kind of business: drive results, care about clients, think big and don’t be afraid to do some free work at the beginning. Loved it!
The good news is you don’t have to guess! Google has a keyword planner tool that provides search volume for queries, as well as a suggestions feature to provide insight into different keyword variations. This is extremely useful when deciding whether “tacos” or “meat with a tortilla folded around it” is searched for more frequently, as a search engine’s index treats the queries separately. Using these keywords naturally throughout your site builds relevancy and helps search engines understand what your site is about.
The best way to get companies to pay you six figures is to give away the farm. Within your proposals, you should have one section that breaks down everything the company is doing wrong, how they can fix it, and what it would cost for you to fix it.
If you gained nothing from this post then feel free to write your own better & deeper post. I hope some ignorant jackass then comments on it calling it deceptive spam because it didn’t precisely fit their opinion/needs/wants/desires.
HubSpot is a marketing website with a lot of resources on SEO and digital marketing. Like Moz, HubSpot’s extensive network of information is a great starting place for business owners looking to learn more about digital marketing and SEO strategy. HubSpot SEO offers metrics on web traffic, competitor information and resources for modifying SEO strategy. It offers both paid and free versions with varying features.
I’ve just read the article, one year after it was written and find it of high relevance to anyone who would like to become SEO practitioner. I have only started developing my personal brand online so I could become visible in the industry of SEO and Social Media. Not an easy task for many, including myself but as an old saying says: faint heart never won fair lady. Thank you for the article 🙂
SEO and ranking in Google is something you will definitely get better at over time. However, if you are going to start a business and handle it for other sites, I would make sure you know what the best working methods are and how to avoid any Google penalties.
You’ll also need a name that doesn’t stomp on anyone else’s registered trademark, else you’ll likely get into legal trouble. It also helps if the exact match domain name is available. If you get stuck, there are plenty of branding experts who can help you out, although they do tend to be expensive.
If you’re going to be telling everyone else to get them, shouldn’t you have some yourself? It’s amazing how many SEO companies don’t have Google reviews. People know SEO companies can be sketchy which is exactly why they’re that much more important in this industry. Plus if YOU are doing local SEO, it will obviously help you.
Neil, This has motivated me and really need it now. I just had a meeting with a $45 million/yr business and asked them for $100,000 budget. I was able to show them I could get them the same clicks organically that they were paying $10,000/ month for with PPC… and show them my solution was long-term from 3 years of client data in the same industry and locations nearby for the same style keywords. I did not get the deal and it really discouraged me. Was the first time I ever asked for that much money so I could taste it. My biggest clients all fall in the realm of $1500/ month but I cannot build an agency like that for sure. I want the big clients like but am a 1 man shop. You feel maybe I am too small at this point to go for that kind of money? I could have done a better job showing my prospect a path to ROI. I have a new meeting I think for a company that does say $5-7 million per year, is a $100,000 annual budget realistic if I can show them the path to money? I need a wealth mentor. Got to break through this.
Referrals whether through social media or from face-to face clients are always the way. Although we deliver a service that can easily be supplied remotely, building relationships is the way to build a business sustainably.
The number is huge. Now you understood the importance how important it is to be listed in local search for you business. If you are not taking it seriously you are lousing a lot of potential local customers.