Outline your pricing strategy. Here are a few ideas on how to price without engaging in a race to the bottom. Outline how you’re going to sell. What sort of advertising and marketing will you do? Outline your core values. What do you believe? What are your principles? Outline the factors most critical to your success. What are the things you must do in order to succeed?
Thanks for a great post here Kristi – it helped fill in some of the blanks for me. Also worth reminding myself that there’s not much point creating content with blogposts etc and then not bothering to take an extra few minutes to optimise internal links, and promote the content through social media channels at least. I think of SEO as being consistent with a series of small steps, rather than trying to do the ONE big thing!
Those who work the system will *always* be able to find ways around issues (dynamic IP addresses, logging in from larger institutional networks that can’t easily be blocked, etc.) but it is the average person who gets screwed by Google’s draconian monopolistic “customer support is evil” ways. The problem for Google is this: “when innocence itself, is brought to the bar and condemned, especially to die, the subject will exclaim, it is immaterial to me whether I behave well or ill, for virtue itself is no security.” – John Adams
Include keywords with regional names into semantic core, choose the most relevant query and insert it in the Title of a landing page. Include the keyword into Description, where you can add name, address, and phone number, if it is relevant and looks natural (remember, you create Descriptions first and foremost for people, so they ought to be easy to read).
The other thing that is absurd about banning your AdWords account for something that happened almost a decade ago is that people change over time. You may have been advertising something that was wholesome that later became sleazy (maybe after a change of ownership). Or you may have been working on a client project where the domain and site were later sold & became sleazy. Google wants a lifelong ban based on them changing their guidelines after the fact & applying them to you (even though you may not even be associated with the businesses they look down upon). There was also a report of a rogue employee doing spammy crap on the side & then coming into the company office and logging into Google, thus getting the company account torched as well. So you can have ex post facto stuff applied to anything you may have glancing experience with a decade ago & they can buy sites violating their own guidelines & all is well.
Again, I agree that there are a lot of firms out there who are probably providing less than optimal optimisation for clients’ sites but RankPay (the company I refer to in the tutorial) have a good system in place for people to get a clear indication on pricing and also have a lot of decent testimonials regarding their results. On that basis I think there are definitely worse companies out there that someone new to the industry could outsource their client work to.
First things first, if you haven’t already, you’ll need to claim your Google My Business page. As for how to set it up, there are tons of resources available online that explains this process in detail, such as (How To Set Up Your Google My Business Page | Local Internet Marketing).
By taking the above steps one at a time, your site will be poised for local SEO success. Plus, the beauty of organic search is that, once set up correctly, you can enter into tweak and maintenance mode. All of the work done to set up a site correctly is sustainable and will continue driving quality traffic to your site. May the search be with you!
Never ever guarantee anything. Tell them that your services are based on your best efforts and depending on a series of factors, results may depend on both timing and costs. Steer away from promising high rankings in 30 days or less. That will kill your business and you did not even start yet.
The good news is you don’t have to guess! Google has a keyword planner tool that provides search volume for queries, as well as a suggestions feature to provide insight into different keyword variations. This is extremely useful when deciding whether “tacos” or “meat with a tortilla folded around it” is searched for more frequently, as a search engine’s index treats the queries separately. Using these keywords naturally throughout your site builds relevancy and helps search engines understand what your site is about.
Amazing post Neil! It’s not always easy to lay down a to-do list for a career in this manner. But it’s good to know that you have succeeded in doing so, and I guess following your footsteps is a good choice to make.
Enter company address. Make sure the address is the same as on the company’s website and other sites. Google does not trust companies which provide inaccurate or false information. This can affect the site’s ranking.