I have been constantly improving that audit throughout the last 4 years of doing full-time SEO consulting. You should find it super helpful and can tweak it however you like. I would charge $500 for a micro audit (8 pages) and $900 for a full audit (15 pages). This is a simple pricing structure and will be affordable for any serious client.
the difficult thing here is that when you start… then you are a startup as well. An established company does not want to work with you most of the time for the same reasons you want to work with them. Therefore you have to work with the B-players at first until you gain some momentum. Also it is very important to know your own value and price appropriately. But that is not when you start. When you start you work your ass off for nothing. Thats just the nature of things. It is dangereous to be too selective at the start in my experience. you need to eat shit before things begin to run your way
Solid advice you’re serving here, based on my own experience. I’d like to add a couple of thoughts. First, I think it’s important to reiterate the need to stay current. You simply cannot fall asleep at the wheel and continue to sustain a career. Second, as a generalist, I think you need to maintain a broad knowledge of the best tools and resources available for the job. SEO’s are excellent about sharing that information too, it’s just you can spend a lot of time wading in the mud before you look up and see that clear sky above you.
I think it’s better to start with local clients. You can pick them up more quickly via networking meetings or just by happenstance. In fact, my first client was my Mercedes repair shop when I needed my car serviced. We started talking about internet marketing, and it was on from there.
Reaching out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.
When it comes to search engine optimization for a new website, some businesses can be intimidated to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.
For those of you who aren’t feeling quite so ambitious today, why not start small and leave some blog comments? But it’s helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
Try it on your site. It’s 100% free for 10 days. You don’t need any money or a credit card. Sorry for the pitch, but this is important. Again, I literally created MySiteAuditor because the contact forms on my agency’s website were so unreliable.
Page 3: Keywords and search volume. This page should contain a list of keywords and related monthly search volume in Google for each keyword. The keyword research stage is a very important one and you need to ensure that you do it right in order to maximise your potential earnings from each client. You must make sure that you provide the client with a list of as many keywords as you can possibly find that have reasonable monthly search volume (I personally never include any keyword that has less than 100 searches per month).
Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
NOTE: For the first time in the guide I’m going to be using some SEO industry terms. If you are a complete beginner then don’t worry, as I stated at the beginning of the article, you will only need a very basic knowledge of SEO to be able to make this business a success. I will explain all at the end of the guide.
In this guide I will be teaching you how to start an SEO business. I currently own a local SEO company myself and have been running it since 2009 with good success. By the end of this guide you will have all the tools and know how to go ahead and start your very own local SEO business, all you will need to do is read this tutorial and take action.
SEO matters because, generally, higher rankings will get you more traffic, which leads to more conversions. The exact click-through rate – or, the percentage of people who click on a result from the search engine results page (SERP) – of each ranking position differs based upon user intent, but everyone agrees that the higher the click-through rate, the higher the volume of traffic.
2. Understand how to develop targeted traffic to a website. If you have clients paying you money for your services, then you need to be able to increase their traffic. Not only traffic, you must be able to grow their business because that is their ultimate aim.
You can use a tool like Bright Local to check out any existing citations you have and then update them so that they’re all consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.