That’s not to say that a freelancer charging $5 per hour will be better than someone charging $3 per hour, the only way to really know is to give them a try. It can be a long and frustrating process but when you find a good freelancer among the rubbish then they can make your life a lot easier.
Social Media Marketing (covers creating fresh, compelling content and drawing followers [and the ultimate goal, sales] via many online venues, such as Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, FourSquare, Pinterest, and many more)
Perhaps there are web design companies who can’t afford a full time SEO, but would like to offer the service to their clients. Get three or four of these agencies as “clients” and you’ll likely create one full time job for yourself. This is a particularly good model if you don’t like sales, or don’t have time to do a lot of sales work. The design agency will do the selling for you, and they already have a customer base to whom they can sell.
All in all, you need to first have a strong background in SEO. Luckily I have been blogging and doing SEO for the past 6 years, so I know most of the basic principles and even little tips that help a website rank.
A website is the first thing you will need as a local SEO service provider. You can set one up within few minutes. Register a good domain name with Godaddy or Namecheap. Then choose a reliable web hosting service provider and subscribe for the appropriate hosting plan. WordPress remains the best platform for setting up a simple website or blog.
Systemise EVERY process. You can easily manage 7 even up to 10 clients running everything yourself. However the moment you get past this numbers thing get crazy and unless you’ve got a team and systems in place you will not be able to scale!
If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
This is where niche identification is important. If you have clearly identified a niche in which there isn’t a great deal of competition, you have a clearly articulated unique selling point and you know what buyers want, then your position in negotiation is stronger. This is why it’s important to have addressed these aspects in your business plan. Failure to do so means you’re very vulnerable on price, because if you’re up against very similar competitors, then your last resort is to undercut them.
Solid advice you’re serving here, based on my own experience. I’d like to add a couple of thoughts. First, I think it’s important to reiterate the need to stay current. You simply cannot fall asleep at wheel and continue to sustain a career. Second, as a generalist, I think you need to maintain a broad knowledge of the best tools and resources available for the job. SEO’s are excellent about sharing that information too, it’s just you can spend a lot of time wading in the mud before you look up and see that clear sky above you.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.
Whether they have arrived at your site and requested a free SEO report by signing up to your mailing list, or you are trying to entice business owners to buy your services on LinkedIn, offering free SEO reports is essential to your business and you must make sure you do it properly to secure these potential future clients as actual paying clients. Here’s how to do it;
Answer the Public is a free tool for finding out what people are searching for. This website helps you find keywords, brainstorm content ideas or understand your overall field. Answer the Public is a good place to get started and pairs well with something like Google Trends, which will be able to tell you how popular a term or search is compared to another.
On site SEO- On site optimization is a huge topic to cover. I would rather cover this topic in my future posts. You can focus on optimizing your website for local search keywords. Also you can implement these basic SEO tips to optimize your website for Google.
Having tools at hand are handy to help you along but experience and making mistakes are all part of the learning process to run your own SEO business. I encourage all SEO’s to have their own learning sites, perhaps run a small businesses on the side to learn the finer mechanics of small business.
“One of the gentlemen sitting in the room during my speech was a sales rep at Elpac Electronics and he approached me after my speech. He then told me that the company he worked for was looking for a seo. He introduced me to the marketing manager at the company and they hired me as a contractor for $3500 a month.”