Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
You don’t need to be an Olympic swimmer to be an excellent Olympic swim coach, but as a leader, a mentor, it’s going to be hard to have empathy, if you’ve never wrestled with any of the challenges your subordinates are facing. And empathy is damn important.
The competition in the SEO industry is very stiff and one of the factors responsible for the high competitiveness is the low entry barrier. Anybody can wake up and claim to be an SEO expert, this is why there are a lot of charlatans in the industry.
I am always trying to give information out, even though I often feel that I’m working for free (my FD certainly thinks so!) as it just builds your reputation as the go to expert when people have a problem that they cannot solve.
There are lots of way to go about earning/building links, and if you want a load of them, check out my link building strategies guide. For the purpose of this article I’m going to focus on acquiring links that are really effective within local link building campaigns.
Partner with the right people whether it’s local or overseas using a website like freelancer.com. You need to build a team so you can either refer your client to them and make a referral commission, or use an affiliate link (eg. if you refer them to Whitespark). This is KEY to building a scalable local SEO business while making extra cash on the side. Cause let’s face it, a 1-person SEO freelancer can’t do it all. Check out my list of WordPress affiliate programs to get some ideas.
Finding clients’ is just one phase of the game, educating clients is a different ball game entirely. There is a high probability that most of your clients will be small business owners that have neither heard of the word “SEO”, nor know how it works.
However, at no point should you be pushy with the client. Throughout the entire meeting I always give off the attitude of ‘I’m the expert in this, I have explained why you NEED this service and if you don’t decide to sign up to it, I’ve got a number of your competitors waiting to sign up should you turn this opportunity down’.
Business skyrocketed with my short, simple, and clear contract. In fact, I had several clients remark on how simple our SEO contract was to understand, and that’s the reason they were working with us.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
“This course really covers all the things that people really need to know to start a SEO business. All the free forms are super and all you have to do is modify them to use them. The instructor does a fantastic job at describing everything need to open a business.” – Bill Brooks
Despite what your competitors are doing and despite what you’ve read and may have been doing for the past few years, SEO is not just tweaking, optimizing and link building. It’s optimizing and mostly link earning. Earning links to your client’s site is more natural and safer. you can earn links by creating amazing content that your client’s target market would love to read and share. Here are a few examples:
Hi Muhammad! There are plenty of sites online (ours included) that have lots of information about SEO that you can learn from. I myself didn’t know much about SEO until I started reading about it online.
It takes a lot of work Troy, but as you develop your skills and talents, you can begin to outsource a few things here and there to a virtual assistant. Spend time focusing ON your business in addition to IN your business
I hope you didn’t think I was going to do all this talking about how great my SEO contracts are without giving you a sample template. My SEO contract template is totally free, but you have to share this article before downloading it. It should only take you 5-10 seconds to do this. Current clients can just login to their dashboard and click on “Free downloads” in the footer. You can also download the contract for free, just by sharing this blog post. Share using the link below and your free SEO contract template will instantly appear.
Creating bonds and legal notice are the most important in any business nowadays, but in online business, it’s even more important. It might be tough if you are starting a company with your friends or relatives etc.
Excellent definitely hit it on the head regarding your cheapest clients being the most demanding.Working with clients with large marketing budgets and high value per client is a rather pleasant experience I’ve found in my business.The ones on a shoe string budget are always wanting you to carry their entire business and don’t understand the value of the service.I’ve actually found most of these clients don’t pay on time either and often fall off completely.
Don’t get me wrong, this takes a lot of hard work to do, but essentially you only need to know the basics of SEO to get started. There are lots of sites online that you can learn how to do this (OnlineIncomeTeacher is a good place to start!), but once you learn, you can begin to turn it into a business.
A man can learn a lot from books, videos or articles, but if you really want to understand SEO, I would suggest to start your own projects. The best way learn something is to learn it from your own experience and from your own mistakes.
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
“If you were going to sign up today, how many of these targeted keywords would you want us to start optimising the site for?” – This question is good to use towards the end of the meeting once you have answered all the client’s questions and dropped in all the above statements and persuaders during your pitch and presentation.
This tactic still may not work for some partners, but it will work for many, and the partnership will then be much more valuable in their eyes than simply “having to give up link juice” without any apparent benefit to them.
As simple as it may sound, but a lot of those strengths and weaknesses are not immediately clear and only become clear with experience and time and trying various things, which can take some years. Also, opportunities based on your strengths may not be readily available, so one needs to put focused effort in that direction. For ex., I have realized by now that there are some things I am really good at, they come natural to me (to the point that I was taking them for granted), and they happen to be difficult for a lot of people/competitors. So I am now trying to focus on that.
What an amazing course, i got a review copy from Aehs01 and i must admit that the course is so detailed. I didn’t took all the course but i took the most important videos. I do own a SEO company myself and definitely there are some amazing unknown ways on how to land new clients.
The downside is that unless you’re diversified, your income could dry up overnight if Google decides to flick their tail in your direction. And to be truly diversified, you need diversification across markets AND strategies. Without that, there is a good chance you’ll then have to start from scratch at some point. Algorithm shifts tend to be great for consultants with deeper levels of client engagement, as the change can create new demand for their consultancy services. For consultants who sell low margin consulting across a large number of clients, the algorithmic updates can actually be worse than they are for affiliates, because you may suddenly have a lot of angry customers all at once & unlike an affiliate who prioritizes a couple key projects while ignoring many others, it is not practical to ignore most clients when things go astray. To each & every client their project is the most important thing you are working on, & rightfully so.
I think this sums up the entire guide nicely and is a good place to bring it to an end. I know it’s been a long read, over 10,000 words in fact, but I can’t stress enough that literally ANYONE can do this if they are willing to work hard and put their mind to it.
SEO. Organic search. Algorithms. Queries. Sound like Greek to you? Don’t worry – SEO (short for “search engine optimization”) isn’t nearly as complicated as you might think. And this short little acronym can mean a seriously big boost for your business. All it takes is a little time and knowledge, and you’ll be driving more customers to your website.
EXTRA BONUS: In the coming weeks I’m going to be giving away FULL lists I’ve scraped in Power Leads Pro X absolutely free. Head on over to this post on the forum and let me know what niches you would like the leads for and I’ll see what I can do. Join my newsletter below to be updated as soon as I post these lists on the blog:
Keep in mind that I recommend targeting bigger keywords like “SEO Albany” from day one. You’d be surprised how easy it might be to get on page #1. Many of your SEO competitors fail to do a bunch of easy SEO tactics, and instead they just rely on their domain’s age and authority any that’s not always enough. There is more than one way to skin a cat in SEO. Here are a few SEO tricks I did to dominate page #1 of Google for “Chicago SEO”, the #1 keyword for SEO services in all of Chicago. Keep in mind, my agency’s website to this day, has consistently stayed in the top two or three organic spaces in Google.
At the bottom of the keyword list I also create a ‘Total’ line in bold which is the combined monthly search volume of all the keywords. This gives the business owner a potential number of people they could be exposed to per month should they get to number 1 for all the keywords you propose.