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CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
Perhaps the most obvious search marketing model is that of the consultant whereby you help other businesses with their search marketing efforts. Think about the demand for external consultants and where that demand may come from.
Thanks for sharing this Neil. I’m curious to know how you do SEO differently for a 10k+/month client as for a 3k client. Is it just more hours spent? More money spent on designers and programmers? Thanks for the inspirational post!
Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
Are you one of those people who always dreams about starting your own business, but always comes up with excuses not to do so. Your not alone, many people do this, but continues the rat race working for others. Well, it could be easier than you think to start your own business!
Nowadays, it doesn’t take that much money to start up a business, particularly an online business! You can start your own website/blog for less than $100 and start that way. Many people have started their own online business and grown it into a successful and profitable one.
I really like the idea of setting out exactly what is wrong with a client’s approach and the process they need to take to improve, it really helps to show the value in the SEO service delivered, and backing this up with real life data that demonstrates the cash value to their business is the clincher.
The first college class I took was Speech 101. The professor asked us to give three speeches on any topic of our choice. One of the topics I chose was on SEO… It was called “How search engines work”.
Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
Knowledge/Previous experiences with SEO companies: I always ask them first of all what they know about SEO and have they ever hired an SEO business for their business before. This will let you know where you stand in terms of what their expectations and previous experience may be. For example, I’ve worked with clients in the past who have hired SEO companies before that have not delivered on any of the ‘promises’ they made and have left a bad taste in the business owner’s mouth. In these instances, you have to work hard to build trust with the client and explain exactly how you are going to deliver the client their desired results.
You should note that it’s never a good idea to pitch your business in QA forums like Quora. Just be helpful. People will see your profile, and hopefully you’ve linked to your company’s website so they can reach out to you for business if needed.
BONUS: I’ve got a special bonus at the end of this tutorial which will help you even further on your quest to start an SEO business. In the ‘Bonus Download’ file I have some goodies for you to use that will save you hours and hours of work! As you go through this tutorial, I’ll explain what each file and document is and how it will help you out.