Keep in mind that is easy to rank for a unique brand name. If it’s unique, it tends to be memorable. So my two cents for anyone in a crowded industry is to go for the unique over the generic and descriptive. You can also tack on a byline to the end of your name to remove any uncertainty.
“Best of luck”: He’s going to need it!! Jill Whalen announced she’s quitting her SEO career because “the tricks to beat and spam Google, no longer work as well.” MozSEO.com became now Moz.com. You said it yourself in a reply to Mo Johnson: “now it is all about quality sites and information.”
It’s important to outsource as much as you can but do not put all of your eggs in one basket so that if one person quits your whole process doesn’t fall apart. Also, start marketing and building your list from the very beginning – don’t rely only on referrals because eventually you will need more revenue sources if you want to continue to grow.
Why Whitespark? Because all their submissions are manual one-time fees (unlike Yext) and they have a 4.9 star review on Google with 200+ reviews. Just send them an intake which you can fill out on their website, and they will build the citations in 3 weeks. You also get a report of the citation URLs and one universal login. If you want to learn more, check out my Whitespark citation building review.
Blogging – consistently blog about SEO, social media marketing, conversion optimization and content marketing. The more technical your blog posts are and the more often you use data to backup your points, the more leads you will get. For example, this post on how content length affects rankings and conversions drove 51 leads, while my post on don’t forget the marketing in content marketing only drove 18 leads. Both posts did well on the social web, but the one on content length contained more stats and data. In general, I’ve seen that posts with stats and data drive roughly three times more leads than posts that don’t contain any data or stats.
Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
First things first, if you haven’t already, you’ll need to claim your Google My Business page. As for how to set it up, there are tons of resources available online that explains this process in detail, such as (How To Set Up Your Google My Business Page | Local Internet Marketing).
The people you meet in this industry are extraordinary. They are very willing, often surprisingly so, to help out their peers and up-and-comers – note how much of their “proprietary” knowledge is shared with one another in the blogs and through social media, all for free! In my experience, when my contract position with Bing Webmaster Center expired, I was unsure if could continue in the field, given my relatively short experience. In that Bing role, I happened to have met Rand Fishkin several times, one of the kindest and friendliest people I know (oh, and coincidently also the CEO and co-founder of the highly respected SEOmoz, and without question, one of the SEO industry’s top thought leaders). He gave me an invaluable piece of advice, which I will share here with you.
When you feel that the meeting has come to a conclusion and every possible question the business owner has asked has been answered, it’s time to get down to the nitty gritty and talk money. If the client doesn’t take the lead then a good way to get things started is to say;
When you start an SEO Business, you should consider setting a legal entity as soon as possible. A Legal structure as you may know is important for legal purposes. In additional to the legal benefits, it may also help you save on Taxes. Setting a legal entity early also helps develop a track record for the business and is helpful when you decide to sell the business at a future time.
Apart from your relationships with local professionals, you need to also build a network online. Be very active on social media and join industry related groups. You can build a loyal following and attract potential customers from these platforms.
Make it super easy to contact you. One thing we noticed at my agency was that the more contact forms we had, the more submissions we would get. So we added a contact form on almost every page and our conversions went way up. We also made sure our contact forms were only 4-5 to fields at most. Statistically, that gave us the most conversions. Here’s a blueprint of the perfect contact form that will get the most conversions.
SEO is a vital skill in the modern business landscape. Hiring SEO managers, or bringing in digital marketing consultants, can be expensive. Luckily there are some great tools out there to help you get started with SEO.
One great way to get links from non-competing businesses, like suppliers and partners, is to simply offer them a special or discount exclusive to their own customers, subscribers, etc. — if only they’ll list a link describing it on their site.
So many times you see the “Used Car Salesman” turned SEO as his friend said SEO was an “Easy” way to make quick money, the individual has no technical background and outsources all link building on Fiverr it is a recipe for disaster.
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.
Quite a bit can be gleaned by seeing an experienced account manager deal with various aspects including: pushing back the on deadlines, communicating with clients, coordinating with various departments within the agency and meetings.
The most important part of getting this method right is the sales copy of your letter. I use a very specific type of direct mail which includes a brief introduction, a few high value keywords with the monthly search volume that they’re competitors are currently outranking them for, a screenshot of the front page of Google that shows their competitors dominating it and a call to action to finish with.
Even if someone is not a business owner, you never know when their boss, a colleague or friend may require services that you offer. That’s when giving them your business card can pay dividends days, weeks, months or even years down the line.
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?
Have confidence that you are an expert and your potential clients need your services. If you speak with conviction and know more about how to grow their business than they do, you are ahead of the game.
Starting your own agency takes a lot of grit. If you believe everything you read online you can set yourself up for failure. Setting up your own business isn’t a sprint but a very long marathon. I leaned it doesn’t happen over night but keep setting your goals and moving forward and never compare yourself to others in the industry.
There would be always something more to learn, no matter how much you read, talk, listen and learn about SEO. It’s a fast evolving process, if someone doesn’t keep up with the pace, would surely lag behind.
Recommend the website you want to rank well in search results by giving it a +1, sharing the website on your profile and/or page as a status update, and linking to it in your profile information under recommended websites.
It’s free and you can do this in one weekend. To get your Google Analytics certification you should have a practice Google Analytics account (a live website). Then follow the video tutorials from Course 1 and Course 2 which is also has practice quizzes – making it easy.
Consultants in SEO and marketing in general have seen a huge uptick in job openings in the past few years. An October study by CNNMoney and PayScale.com place marketing consultants, which include SEO specialists, as the second-best positions in the U.S. based on pay and industry growth. According to the survey, they comprise more than 282,000 jobs with a 41.2 percent growth rate over the past 10 years.
To ensure satisfaction, search process massive loads of data to be able to serve up the most relevant and best-reviewed option sorted by geography. Now the quality of this data that’s used to process the information can make or break a service, and is precisely how Google broke away from the pack early on, through serving up better and more relevant search results.
You would think this goes without saying, but you’d be surprised to know how many people want to start a SEO consulting business without knowing SEO that well. It takes a couple of years of working with websites, analyzing web traffic and writing articles in order to become proficient in SEO. There are some basic skills you should already have, such as identifying and analyzing keywords, writing quality content, using Google Analytics or other similar analytic programs, writing meta tags and meta descriptions etc.
The last, but not least, piece of advice I want to give you is to never stop giving. One of the major ways I grew the SEO agency is by helping people for free. When I first started, people helped me for free, so I would try to pay it forward by doing the same thing.