Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.
The advice in the book is of course contingent on having a firm grasp of SEO, and I wouldn’t advise starting an SEO business unless you know what you’re doing. It can be a legal nightmare if you aren’t careful.
That’s not to say that a freelancer charging $5 per hour will be better than someone charging $3 per hour, the only way to really know is to give them a try. It can be a long and frustrating process but when you find a good freelancer among the rubbish then they can make your life a lot easier.
In this guide I will be teaching you how to start an SEO business. I currently own a local SEO company myself and have been running it since 2009 with good success. By the end of this guide you will have all the tools and know how to go ahead and start your very own local SEO business, all you will need to do is read this tutorial and take action.
As an entrepreneur, you have to get to the point where you simply stop explaining your vision to your family and friends – they’re just not going to get it. We’re wired to seek security and I guess a job provides security in many people’s minds.
“One of the gentlemen sitting in the room during my speech was a sales rep at Elpac Electronics and he approached me after my speech. He then told me that the company he worked for was looking for a seo. He introduced me to the marketing manager at the company and they hired me as a contractor for $3500 a month.”
The blogs were abuzz this week over Google’s “Farmer Update,” which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan’s summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so “search traffic from Google is more expensive for lower quality sites.”) Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.
Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.
To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.
The SEO industry, just like every other industry is filled with charlatans / people who don’t know what they are doing; and the truth is that they never last. However, if you are going to build a sustainable business, then you must prove your competence and a good way to do this is to know everything about SEO.
95% of IM’ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
I think this sums up the entire guide nicely and is a good place to bring it to an end. I know it’s been a long read, over 10,000 words in fact, but I can’t stress enough that literally ANYONE can do this if they are willing to work hard and put their mind to it.
Be sure to add your business details to all local and major national online business directories. These listings are not only good for taking advantage of the traffic on these directory sties but the listings also act as good citations to help boost your Google Places/Maps listing in the search engines.
2. If you get cut off, or more likely, the person tells the gatekeeper they are ‘busy’, you now have the owner’s name. This means when you call up again in a day or two you can take a much more direct approach as you already know the owner’s name.
Awesome article, perhaps the best one I have seen on this topic. I am final year businesss student in the UK and the article basically outlines what I aim to accomplish over the next five years or so. I was wondering what is the best way to get in touch with you if I want to ask you a bit more detailed question? Thanks again for taking the time to publish this.
Search engine optimization (SEO) is a type of Internet marketing that changes websites so that they rank higher on organic and paid online searches. This dynamic business changes often, and experts must learn new ways of ranking and advertising every year. If you are an SEO expert, then you may consider offering your expertise to other businesses, rather than working for a company. You will need to invest in marketing, education and business organization in order to reap profits from the business. Learn how to start an SEO consulting business.
Hi just started my own SEO business and we are finding getting customers is really hard as lots of businesses still don’t even know what SEO is and seem to think you just click a few buttons and your at the top of the search engines.
While some of you may be thinking this goes against everything that an SEO business stands for, it would be a mistake to overlook the old fashioned Yellow Pages book for promotion. There are still a lot of people who use the Yellow Pages to find businesses and services that haven’t yet started using the web for this instead.
Having a process in place, preferably written down, is what separates the amateurs from the experts. This is more evident as you start to hire support personnel. To avoid bottlenecking in the growth stages, it’s necessary to or outsource more repetitive and lower-costing tasks. Without a process in place, effectively shifting those responsibilities can be fraught with complications or worse yet, errors.
Be very specific when choosing a niche. Who would you really like to work for? What, specifically, would you really like to do? “Search marketing” is perhaps a too wide of a niche these days, but how about exclusive search marketing for tourism businesses?
It’s recommended to have your NAP or local information listed on every page. If you have multiple locations, you can either use multiple landing pages, or have them all listed on a single “contact us” page, which is a popular approach. Experts at MOZ recommend testing to see if your NAP is crawlable by Google, as it is sometimes included as an image as apposed to HTML code.
Absolutely fantastic post, excellent information, exactly the information I was looking for. I got interested in seo when promoting an old business. We got stung by a very poor company. I have been learning a bit about seo and started to get some page one ranks. I would love to set up an seo company to help others.
You must remember that you will almost never leave a meeting with a business owner getting a straight ‘no’ answer. Even if for some reason they don’t want the service, they will usually just say the old ‘I’ll be in touch soon’ or ‘I need to discuss it with [INSERT RANDOM EMPLOYEE/PARTNER NAME] before we actually move forward with this’.