E.g., I remember a project – the client had some money to spend (a government agency) and had some very vague idea. There was no clearly defined scope with clearly set expectations of deliverables. I took it. Man, it backfired. It turned out there were several other people in the picture, “stakeholders” as they would call them in my field, and they all had strong and loud ideas for what they wanted to be done, and there was no consensus. I ended up spending endless time facilitating endless discussions with them of what should be done etc etc etc, all of which after the contract was already in place. The end result: I spent ridiculous amounts of time, nobody was happy, the amount of money was small and totally not worth it, and I was to blame for everything. Man, I learned a lot from that one project.
LEARN YOUR TRADE – Learning SEO techniques and tricks is the first and foremost part of starting your own SEO business. Do an extensive research on the topic and take up SEO courses either online or offline.
Hint: I started to engage with a community of WAHM (Work At Home Moms). I offered them help and in two cases, I actually gave them help for free. Today they write for Huffington Post and have their blogs successful.
Hey There! My name is Gaurav Jain, a full time affiliate marketer since 2007. The reason for starting eMoneyIndeed.Com blog is to help you Save & Make Money Online. I write about Blogging, Online Marketing, Webhosting, SEO, Affiliate Marketing, Startups, Social Media, Email Marketing and more. Hope you enjoy the posts on eMoneyIndeed.com
Here’s a critical piece of advice. Always stay a student of the SEO industry. Read blogs, case studies, and everything the big search engines like Google release. So many people stop studying after a couple years. They think they know it all. Those same people soon go out of business. Here are a few good resources to stay educated.
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.
However, by capturing their email address and getting them on to your opt in list (I will explain the best way to capture their details later in this guide), you are giving yourself future opportunities to market your services to these business owners. Click here to sign up for your Aweber account and get your first trial month for only $1!
Google continues to perpetuate a world where they encourage the exact type of behavior they are trying (supposedly) to stop. Why is there so much spamming, deceptive advertising, affiliate desperation and gray/black hat SEO? Simply because they have ceased to foster any sort of fair or open environment where legitimate businesses can compete- so people get desperate. It’s harder than ever to get your business seen in Google- even if you’re willing to pay for it.
This is why I created MySiteAuditor. I had the exact same problem with my agency’s website. Our traffic was decent, but our conversions stunk! MySiteAuditor is a white-label, SEO audit tool that’s free for your visitors. It takes about 5 minutes to set up and add to your SEO company’s website. Just upload your logo, colors, and contact information, then easily embed MySiteAuditor’s SEO audit tool forms throughout your website… then wait for new SEO leads in your email inbox. Your visitors will love generating a free 9 page SEO audit of their website, as long as they enter their web address, a target keyword, and their email and phone number.
By taking the above steps one at a time, your site will be poised for local SEO success. Plus, the beauty of organic search is that, once set up correctly, you can enter into tweak and maintenance mode. All of the work done to set up a site correctly is sustainable and will continue driving quality traffic to your site. May the search be with you!
Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products you sell, reviews you’ve collected, services you offer and so on.
Start looking around to find an accountant who will tell you what your tax liabilities will be as a sole-proprietor or a single-member LLC. If you really want to take a kick to the shins, get a quote for health insurance and see how much it doesn’t cover.
Once people realize that Google is unjust and frequently corrupted they lose care & become more willing to “do what it takes.” If Google tells you that they don’t need you to have access to your content it becomes quite easy to reciprocate by determining that you don’t need access to their guidelines to gain access to their traffic stream.
I went over the article again and I think I like the public speaker engagements as a sales channel. So next month I get some training on this. But how do I find the events that would be willing to have me as a speaker even if I pay for it? Hope you can provide some advice on this.
To ease the process of receiving funds from your clients, you need to integrate a reliable payment processor into your website. PayPal is one of the most popular options. Many SEO firms also accept payment via credit cards, too. If you have some fears, you can stick with the old-fashioned method of receiving your payment via cheque or bank transfers.
Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
Your blog is good and impressive.. even we also in same catogory if you want to know more about Search Engine Optimization, Search Engine Marketing, Website Designers, Website designing Companies, Social Media Marketing…
Hello friends, I hope you all are doing great and having fun. Today, I am going to share a new tutorial in which I am gonna show you How to start a new SEO Consulting Business. SEO is a particular type of Internet marketing that makes websites reach a higher rank when it comes both to organic and paid online services. Naturally, search keywords and key phrases change over time, which makes this business truly dynamic. As such, experts have to learn all the time and to perfect their manner of knowing ranking and advertising each year.
Hi Gotch, this is like a manifesto of my life! So much of what you write resonates with me it’s scary. Of all your points I think the one that is THE most liberating, as a local SEO, is getting rid of clients who are demanding, time wasting, blood sucking leaches. Once I had the first “sacking” under my belt life as an SEO became so much easier.
Blogging – consistently blog about SEO, social media marketing, conversion optimization and content marketing. The more technical your blog posts are and the more often you use data to backup your points, the more leads you will get. For example, this post on how content length affects rankings and conversions drove 51 leads, while my post on don’t forget the marketing in content marketing only drove 18 leads. Both posts did well on the social web, but the one on content length contained more stats and data. In general, I’ve seen that posts with stats and data drive roughly three times more leads than posts that don’t contain any data or stats.
If you have happy clients who are getting leads from the traffic generated from your services, they will be more than happy to recommend you to the many business people in the area who they will network with regularly. There is no hotter lead than an introduced, recommended lead because the hard part of convincing them that you can be trusted has already been done!
As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:
The world is definitively a smaller place because of the internet! Creating your own online business online has never been easier, with SEO a good option. You just need to put the hard work and dedication into making it work.
Having a consistent sales pipeline in place is essential for the growth of your agency. I always tended to focus more upon the fulfilment side of the equation as I have a high customer service expectation for our team, but the lack of sales pipeline was hampering our growth. Now I’d like to think we’re developing a balance between the two.
You’ll also want to optimize your site for local keywords over more competitive and broad-stroking keywords to rank better in local search results and is something you can accomplish through basic keyword research. For example, “book store Toronto” over just “book store.”
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
You need to set a clear bottom line and walk away if you don’t get it. This can be very difficult to do, especially if you’re just starting out. The exception is if you’re simply trying to get a few names and references on your books, and don’t care so much about the price at this point. In this case, you should always price high but say you’re offering a special discount at this point in time. Failure to do so means they’ll just perceive you as being cheap all the time.
Nothing is more infuriating that being told your stuff isn’t good enough / lacks quality only to see Google pay someone else to steal it and wrap it in AdSense (talk about sleazy black hat business models – way to lead the category Google!)
Anything you can do at this point to instil fear and urgency in the client should be used, they must feel like if they don’t grab this opportunity now, they are going to be missing out and losing ground to their competitors (Which in reality is true).
Hey Neil, your biggest fan here. In an effort to reach the 7-figure mark ourselves, your post inspired one of our most recent posts on how to build an in-house SEO Agency: http://blog.lalocalseo.com/post-10-How-to-Build-an-in-house-SEO-Agency
Congrats on making a lot of money, but I think most people realize that SEO is the new snake oil. Charging a company $3500 a month to add a few meta tags to their web pages is great work if you can get it, but hardly an honest gig.
Many of us in the industry are fighting to legitimize what we do. So when someone says “Hey, I have no experience and have no clue what I’m doing, but I’m just going to jump in and start an SEO business anyway,” we’re understandably wary of encouraging anyone to jump in and make that job even harder for us.