Many successful SEO companies do this. Whitespark offers $4-5 per citation with a report. Yoast offers specific SEO auditing ranging from $600 – $10,000. Moz Local will keep your top 15 citations consistent for $89/year. The trick is to be specific in your services. This should also avoid people wanting to pick your brain for free.
For beginners interested to start an SEO business I recommend heavily focusing on learning project and account management in addition to improving their improving their proficiency in the service they offer-search engine optimization.
I can’t stress enough the financial burden you carry, especially if you are a single-income household with a family, in a volatile industry that is further impacted by a recession; and oh yeah, often unrealistic clients 🙂 and competitors trying to make SEO a commodity through pricing & crappy solutions. To minimize your own stress, you need to already have a rainy-day fund (which you should keep building for when the $h#% hits the fan), an accepted family budget that you can stick to, access to credit or cash when you need it, and a well-defined profit margin for your services. Flying solo, YOU are the inventory — you have to be able to SELL yourself & services — then be prepared to change hats & deliver the goods…..day in & day out. Oh yeah, you have to somehow keep a pipeline of new opportunities b/c we all know there is a life cycle with SEO client work. Your rainy day fund helps bridge the gap in between work. I highly recommend 6-month+ contracts that yield you recurring revenue — this gives predictability and consistent cash flow you can manage.
Live Chats aren’t the most annoying thing in the world anymore. They actually work really great if set up right. We used Olark for the last couple of years and sold thousands and thousand of dollars in deals because of it. With a live chat on your SEO company’s website you’ll get notified when a potential client is on your site. They can message you for help or you can even message them. Think about walking into store. What if you had a questions but the store had no employees on staff? Strange, right? Be in your store at all times in case a potential customer has a question. Live Chats let you do that.
If you can follow the suggestions in this post, you will definitely start off on the right foot when it comes to your website’s search engine optimization. And hopefully you will start reaping the benefits of getting more visitors through search engines too!
Don’t charge the lowest, honestly charge the most you can get away with. Always give yourself extra time on a deadline so never say the first date you could have it done because shit happens in life and you could end up missing that “easy” deadline.
What ?? Boy do I feel stupid. I mess around for hours and hours reading and testing and trying different ideas . And for me atleast SEO . Is a difficult ever changing tedius project. My God . I would absolutely go insane if I were to try it for a living or sum extra extra extra cash. Humph ? !!
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
“Research shows that 82% of new customers research a business online before making a purchase decision. Do you know where your business is in the Google rankings for your targeted keywords?” – This stat brings home just how important it is for the business to be prominent in the search engines. It also shows the prospective client that you have done your homework and know what you’re doing which will go some way to help you increase your authority figure status in the industry. You can enlighten the business owner with a printout of exactly where they currently rank for all the keywords you have researched for them by using the ranking tracker tool in Market Samurai or SEO Power Suite.
Scott, I think that price range is realistic. You really have to show them the value proposition you are offering them. Back it up with case studies and your past work. Shoot me an email so we can discuss some options. firstname.lastname@example.org
PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
In short get talked about by psychics who are interested in online marketing help and by marketers who think psychics are whack-jobs so when you talk about them they will share your content because they think you are a whack-job.
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
SEO matters because, generally, higher rankings will get you more traffic, which leads to more conversions. The exact click-through rate – or, the percentage of people who click on a result from the search engine results page (SERP) – of each ranking position differs based upon user intent, but everyone agrees that the higher the click-through rate, the higher the volume of traffic.
The trick with any of these approaches is to find a niche, preferably one that is growing quickly. Okay, the SEO consultant market is swamped due to low barriers to entry, but perhaps the SEO provider market in your home town isn’t.
Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.
We are dedicated to practising ethical SEO and doing it the proper way so that you can benefit from the work we do for months and even years after we stop actually building back links to your site. To make sure this is the case we carry out all the work methodically and at a natural pace in order to make everything appear natural to Google and prevent incurring any penalties also.’
Cathie, sounds like you have a great problem to have. I would say reaching out to other industry leaders to see what works and what doesn’t. More often than not you can find this information on their website or blog.
If you want to reach success, then you have to have a good strategy. And in order to have a good strategy, you have to know who you are. What do you bring new to the market? Why should people choose you? Without knowing these important elements, you won’t be able to conceive an appropriate and useful marketing strategy that would bring you truly interested users.
Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag. On the first image within the post, we use as the goal is to optimize it for the keywords on-site search optimization. This helps search engines find good images for their image search based on the keywords specified.
Done correctly, SEO doesn’t live in a silo, but rather is tightly integrated into a company’s overall digital strategy. The best SEO professionals are well rounded digital marketers who can see both the forest and the trees.
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.
Awesome post! Thanks for sharing your experience. My question is does this still hold water? has the SEO agency or digital marketing agency field gotten too crowded to compete or are there still ample opportunities to carve out a niche and provide good services, SEO or otherwise, to businesses? Thanks again, big fan!
Excellent, thanks for the reply. Next week I will attend begin attending paid digital marketing seminars and will try to network with experienced executives from the region as much as possible, as per your advice in the article and maybe will ask for internship or something like that. Will let you know how that goes. 🙂
The point I am trying to make is that a lot of people reading this may feel that it’s all too much for them and the fear of failure will prevent them from being able to succeed. I’m here to tell you that no matter who you are, you CAN succeed at running your own successful SEO business; you just need to take everything on board in this guide and actually put it in to practice.
Learn about using Schema structured data markup to include Name, Address, Phone (NAP) for a LocalBusiness. Schema can also show reviews with star ratings on individual blog posts, pages, products, and services in Google rich snippet search results. There are WordPress themes with Schema built in and some WP Schema plugins.
The importance of Good Contents: Today it is very important to have well-written contents on the specified topics that would give proper details of everything. So it is important for the writers to put up everything in easy language so that the world today, which relies on the Google-speak option, understands everything at a single time.
“If you decide to work with us then you are the only [insert industry] we will be working with in [insert city/country/continent].” – Explain that while you have been in contact with other businesses in their niche/area/industry, if they subscribe to your SEO services, it will come with a guarantee that they will be the only organisation you work with in that niche/industry in that city/country/continent. Obviously amend this based on what sort of company you are pitching to, a local accountant for example will be slightly different to a company operating in numerous countries.
Don’t forget about Social Media!!! Social signals are becoming more and more critical for an SEO campaign. So much so, that we actually BOOST our likes and shares on the articles we earn for our clients.
The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I simply stumbled upon it. Before I go into how I built an SEO agency and made millions from it, let me give you a quick background on how I stumbled upon it…
Just stumbled upon this article and this article is really great, i want to make a career in this field and want to earn handsomely so can you please guide me like as a beginner what should i firstly start with like SEO, CPA marketing or affiliate marketing to make a good amount of money as i dont have money to spend on campaigns and all so that my perspective of asking that ques like i want to make money now without spending money so what will be the best option to start with and once again thanks for such a great post.
Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of things easy.
However, you can stand out from the crowd by branding either yourself or your company. Another way to stand out is by proving your professionalism and competence to existing clients; while encouraging them to tell others about you.